Three Places You Should Be Advertising Your Permanent Makeup Clinic
In the beauty industry, word of mouth is one of your most powerful tools, especially for permanent makeup clinics. But what do you do if word of mouth just isn’t bringing in the numbers you hoped for? You learn how to market your clinic and head online to these three places.
Know How To Market Your Permanent Makeup Clinic
If you’re advertising online, then you need to know how to market your clinic. First, consider this question, which almost every potential customer will ask themselves before they book an appointment: how do I find a good practitioner?
They are going to want answers to the following questions almost right away:
- How long have you been cosmetic tattooing?
- What are your credentials?
- Where are the photos of your past work?
Answering all of these right away through your ads, social media, website, or business listings will help build your credibility immediately, and increase trust in your brand.
Know What Services You Want To Market
Chances are, you offer more than one service. Instead of flooding the market with everything you do, you should limit what you’re advertising so customers don’t get overwhelmed and confused.
In advertisements, we recommend creating ad groups for the following:
- 1 general campaign for your business
- 1 popular service
- 1-2 services you want to do more of
In business listings, you should order your most popular services first, then add the rest of them underneath.
Know the Benefits of Choosing Your Clinic
Marketing is all about showcasing what makes your clinic the best. You can choose to advertise your services, or you can choose to advertise the benefits of coming to your clinic.
Take a look at these two ads for permanent makeup and see which one speaks the most to you.
Ad A: Wake up looking ready for work and play every single day with permanent eyeliner from Clinic Name. Locally-owned, 10 years experience, and discounts for first time customers. Call today!
Ad B: Microblading, permanent eyeliner, lip blushing. 10 years experience. Up to 15% off for first-time customers. Call Clinic Name today!
Both ads are viable, but only one lists out the benefit of booking an appointment. So, when you’re writing advertisements, social posts, or blog content, spice it up with the benefits and remind your potential customers why they should choose you.
Build Trust BEFORE You Advertise
The beauty industry is built off trust. It’s a good idea to have a good number of reviews, client testimonials, photos, and videos already out there before you decide to advertise. If you’re just starting out, ask friends to get a free service for photos and have them leave reviews (do not post fake reviews) to start building your credibility. You can also offer discounts if a customer reviews your clinic, though this is considered a paid endorsement by some sites like Yelp and the customer will be required to disclose that.
You can also beef up your blog and add photos. These will show potential customers that you’re an expert in the industry who knows what you’re doing and talking about.
Have A Website!
Make sure that you have a full-blown website, not just a booking page or a Facebook page.
Websites help build trust, credibility, and is a requirement for most digital advertising platforms.
Your website is your portfolio — it’s a place for potential and current clients to see your work, your experience, your services, and book an appointment.
Now that you know all of that, here are the top three places you should be advertising.
Advertise on Google
A staggering 92% of people who search Google will only click on a website on the first page. If your website isn’t on the first page, then you’re losing 92% of customers right out of the gate. Google Ads can get you on the front page immediately, which will help you get more calls, more appointments, and more sales.
How to Write Google Ads
Google ads have a simple formula to success:
Concise + Benefit + Strong Call to Action = Clicks/Sales.
To break that down, you want concise content that highlights the benefit of booking with your clinic, followed by a strong phrase that tells customers to “call now.” Wrap all of that up in 180 characters or less, and add three short headlines — each under 30 characters — and you’re good to go.
An example of a Google Ad for your permanent makeup clinic could be:
Headline: Microblading | 15% Off First Visit | Schedule Your Visit
Content: Hate doing your eyebrows? Give us a call! 15% off microblading for new customers. Free 6-week touch up. With 10 years of experience, we guarantee you’ll love the result.
What’s even better is that Google helps you track how well your ads are doing, so you can update the content, your ad budget, your audience, and more at any time so you’re not wasting any money.
Social media is a great way to connect your business with potential and existing clients. You could share information ranging from client reviews, discount seasons, or general information on beauty enhancement. Facebook Advertising is the gateway to all of that.
Facebook advertising is king for the beauty industry, as it opens the door for photo ads, video ads, Instagram Ads, and more. It’s a totally different game than Google Ads, but it’s just as easy to do once you crack the code.
Just like with Google, Facebook allows you to track ad performances and even helps you build an audience so your ads are served to the right people. You can check it out for yourself here.
How to Write Facebook Ads
For permanent makeup ads, remember this phrase: a picture is worth 1,000 words. When writing Facebook ads, we recommend keeping the ad itself short and sweet. Emphasize the value, add a strong call to action, and then choose your best photos or video to go along with it.
For example, your ad could read:
“Stop filling. Start living. Book your appointment today!
<Add photos or a video of microblading services>”
That’s it! Facebook ads can be as short as you’d like, though we recommend adding context and more information to the post if it’s needed.
Google My Business
Finally, you can’t overlook Google My Business. GMB is a free local business listing on Google that shows up when you search for your business and specific industry-related keywords. It takes only a few minutes to set up and, like we said, it is totally free.
How to Optimize Your Google My Business Page
After you’ve set up and claimed a GMB page for your business, the next step is to make sure it’s accurate. Include as much information as possible and make it as accurate as you can.
Take the time to write a good description. The description is used as an overview about what your business does. We recommend adding keywords and phrases like “locally-owned,” or “permanent makeup clinic,” along with some of your services.
Your GMB description can be up to 750 characters. You can use all of it, or you can keep it to a few sentences, the choice is up to you!
Add Posts and Photos
You can add blog posts and up to 10 photos to your GMB account, which shows off your knowledge and what customers can expect if they book from you.
To add a post all you have to do is go to your GMB account and create a new post. You will be able to upload an image, write up to 300 words of text, add a link to your blog, or add an event. The post will last for 7 days before you will need to replace it with a new post. Google will email you a reminder to do this.
If you don’t know how to set up your GMB account, Business Warrior can help. Book a free call today to receive insights on how to create your GMB, what to upload, what information to add, and more.
If you’re looking to breakout online, then you need to have the following:
- A professional website
- Credible reviews
- A strategy for what you want to market
- Clear benefits as to why people should book an appointment with you
From there, it’s a matter of setting up Google My Business, Google Ads, and Facebook Advertising. Remember, if you need help, Business Warrior can help you with all of that, for free. book a call to learn more.
March 29, 2022
March 23, 2022
February 01, 2022
January 12, 2022
December 14, 2021
November 09, 2021
October 12, 2021
September 14, 2021