Advertising Ideas for Home Cleaning Services
The world of in-home services changed completely from 2019 to 2022. Cleanliness, professionalism, and protection took on a new meaning for everyone, and many industries had to rapidly change their model to adjust to the new norm. These changes also affected how certain companies, such as home cleaning services, advertise. That’s why for today’s Business Warrior blog, we decided to outline some of the crucial things home cleaning companies should include in their ads.
Reassure Your Customers First
While the pandemic is not at its peak, safety should still be your top priority. A clean home no longer means sparkling counters and spotless floors — it means wearing masks while you’re on the job as well.
To that end, it’s important to reassure your customers that you respect their wishes and that you’re being as forward thinking and as safe as possible with your cleaning procedures. Let them know on your website what safety measures your company is taking. This could mean highlighting specific policies, including:
- Requiring masks for all employees to start
- Using high-quality products — data shows that sales of ‘big brand’ cleaning products increased in 2020, while sales of generic brands (and the consumer’s trust in them) decreased.
- Utilizing cross breeze and open-air policies
Whether you advertise using a flyer or an online platform, reassure your customers first and foremost. You should also keep an eye on the latest CDC safety guidelines in case anything changes.
Stand Out with Social Media
Social media is an essential tool for businesses, because it’s where 72% of the total American population is. You don’t need to advertise on social media either to profit from it if you’re not ready for that investment. Instead, focus on your organic content — posting messages, photos, videos, and more on your Facebook, Twitter, Instagram, TikTok, and more.
You don’t need all of those platforms to succeed. You just need to be active where your audience is, so learn what platform attracts what demographics. If you’re unsure, Facebook and Instagram are usually safe bets.
To max out our exposure and find new customers on a daily basis, we recommend trying these ideas:
- Cleaning product reviews and side-by-side comparisons
- Quick tips and tricks to remove stubborn stains
- Microfiber cloths vs. paper towel
- Happy customer reviews
- Before and after walk-throughs
- Discounts and deals
- Customer reviews
- Quick cleaning tips
- Show your personality!
- Before and afters
- Employee appreciation
- In-progress jobs
The key thing to remember is to show what you do instead of telling it. Instead of only saying “We’re the best service in town,” show that you’re knowledgeable by sharing cleaning tips and videos!
Develop a Conversion-Focused Website
Your website should be built to make sales. It’s the focal point of everything you do online, so people should be impressed by it and trust it enough to book an appointment. It should help people understand the value of your services and convince them that you’re the best fit for them.
You should have two goals with your website: inform and sell. To do this, you’ll want minimal text — often between 350 and 500 words on your homepage — strong and obvious calls to action, and a form or your phone number listed above the fold of your website (before the user has to scroll down).
Your website should be as clean as your services too; something that is easy to navigate and that leaves customers feeling happy. You can (and should) have fun with it so it stands out, but remember to keep it simple, easy-to-navigate, and straightforward.
If you need a website or want to redo ours, Business Warrior is partnered with DeskTeam360 to give you great discounted rates for your website! Check them out here.
Manage Your Reputation
When it comes to in-home services, reviews are everything. They are free advertising and that can go amazingly well or horribly wrong. You’re less likely to get new customers and to retain existing clients if you don’t have good reviews.
Think of it this way, if you saw customers leaving reviews that said things like “this home cleaning service left grime in my shower” or “they left footprints on my floor,” then you’re not going to book them for a cleaning, right? The same goes with your business — the better reviews you have, the more people will trust you with their home.
This means you need to make a proactive effort to get your best clients to leave you reviews.
The easiest way to start is to just ask. After a service call, ask the home or business owner if they will leave you a review. Don’t be pushy, just mention it.
Managing these reviews, as in responding to them in an appropriate and timely fashion, is a whole new hurdle. Customers are more likely to trust you if they see that you respond to reviews. We’re not talking about the copy/paste replies either — if you take the time to thank customers or solve issues in reviews, then you’ll have a better reputation!
We get it, though. Reviews come in all the time on so many different platforms. It’s impossible to keep track of on your own. That is, it was impossible, until Business Warrior made it easy. All of your reviews, from every major review platform, are listed on your Business Warrior dashboard. On top of that, you’ll see which reviews you’ve responded to, and which ones are awaiting response. It’s really that easy.
Sign up today for free and try it for yourself!
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