Empower yourself and take control of your business with Business Warrior, a free marketing software. When you’re a business warrior, you have the power to bring in new customers with confidence and ease. Armed with knowledge and your Business Score, you’re ready to take on the world.
But before you can do that, you’ll need to grab your whetstone and start sharpening your sword. By sword, we mean your knowledge of advertising. And by whetstone, we mean our free marketing software. It gives you a battle plan so you can start winning more battles and getting new customers.
How can one free program do that? Let’s break it all down.
Why Use Marketing Software?
Relying on the traditional way of doing business just doesn’t work any more. Foot traffic just isn’t enough to make a profit. That’s why online advertising is essential. It brings in new customers without them ever needing to walk into your store. Think of it like this: it’s creating a new virtual store for potential customers to visit, it’s like opening a second location!
However, online advertising isn’t as simple as making an ad and throwing it up on Google. It takes so much more to do it right. That’s why we’re here. Our marketing software assesses four key components to ensure you’re making the most out of your ad campaigns. Those components are your:
- Advertising readiness
- Business listings
Are you ready to advertise online? Our program gives you a score (1-100) to show if you’re ready or not. The closer to 100 you are, the closer you are to effectively advertising your business online.
To get a higher score, you’ll need to build your foundation for digital marketing. Facebook ads, a retargeting pixel, Google Ads, Google Tag Manager, and Google Analytics all need to be installed and set up on your website.
We hear you — why is all of this important? All of these are data trackers. When you’re ready to begin your advertising campaigns, these websites let you see exactly where your advertising budget is being spent and who it is being spent on. You can use this data to update your campaigns and bring in more customers. In short, it empowers you to take control of your ad budget to ensure you’re not wasting money every single day.
Business Warrior makes it easy to find out what you need and what you don’t need with our scoring system. We lay everything out on the table in an easy-to-follow way so you’ll never have to ask “What am I missing?”
Here’s what it looks like:
As you can see, this business is in pretty good shape. All they need to do is set up retargeting. To do this, they can either do it on their own, learn how to by upgrading to Scout, or hire us to do it for them with our Pro plan.
Managing your reputation is critical to bringing in new customers. After all, over 90% of potential consumers read reviews before choosing to spend a dime.
Business Warrior is here to help you boost your reputation. It tracks your overall star rating based on Google, Facebook, and Yelp reviews, as well as shows your most recent reviews.
Business Warrior also pulls in the most recent reviews and tracks what reviews have been responded to. Responding to reviews is a big deal! It means that you care and that you’re eager to interact with your customers. It also creates a great opportunity for you to build trust and to remedy any negative reviews left by customers.
Here’s what your Business Warrior dashboard looks like:
Accurate and up-to-date business listings — otherwise known as online directories — are crucial for your business. They’re how potential customers find your website. There are four big websites you want to be on Google, Facebook, Yelp, and Bing.
Business Warrior pulls the listings on those four sites, checks to see if you’re on them, and makes sure all of your information lines up — your name, phone number, address, hours, etc.
Many business owners overlook those details — it’s time-consuming to update everything and make it all match, we understand completely. That’s why we outline it all for you so you can see what needs to be changed and what is working as intended.
Here’s what that looks like:
Website and SEO
How quickly your website loads is a key factor in determining how many customers you’ll get online. A slow-loading desktop or mobile website will lose you customers. Business Warrior tracks how fast your website (both desktop and mobile versions) loads to give you an idea if it needs a tune-up or not.
On top of that, Business Warrior also tracks your top-level SEO (search engine optimization). What is SEO? It’s what gets your business on the front page of Google. The more optimized your website is for specific words and phrases — known as keywords — the more likely your website will appear on the first few pages of search engines.
Here’s what it looks like:
As you can see, this business ranks #3 for the term “pizza restaurant,” which is amazing for SEO. It means when people search “pizza restaurant” on Google, their website is the third one listed — right there on the first page for hungry customers to see. That is powerful enough to bring in hundreds of new customers every single month.
However, their website doesn’t load very quickly, which means they’re potentially losing customers as well. If they optimize both their website speed and their SEO, they have the potential to be the most popular pizza restaurant in their state!
Still Not Sure How to Be a Business Warrior?
We understand that all of this information can be overwhelming. It’s a lot to take in and even more so to manage. However, it is important to understand how your Advertising Readiness, Reputation, Business Listings, and Website/SEO all play into getting you new customers. Business Warrior brings it all together in one cohesive and easy-to-follow guide.
If it’s all too overwhelming, we can walk you through how to increase your scores step-by-step. Our Scout tier gives you access to exclusive tutorials and puts you in contact with one of our experts in case you need extra help.
Or, we can do it all for you. Our Pro plan allows us to work behind the scenes and increase your score. You don’t have to do a thing, except manage all of the new customers that will be seeing your business for the first time.
Want to get started? Sign up for Business Warrior to get your FREE score today and new customers tomorrow.