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Category : Business Tools

All posts & articles that relate to Business tools, software, hardware, and best practices!

18
May, 2021

By Tanner Otts

Short staffed and under stress: Small business tips for post-shutdown success

Short staffed and under stress: Small business tips for post-shutdown success

May 18, 2021 – With local governments lifting COVID restrictions and more people having access to vaccines, consumers across the country are starting to make their return to “normalcy” by visiting their favorite small businesses.

This is undoubtedly an exciting time for small business owners. It took a ton of resilience to survive the past year as a small business. However, many small business owners are facing new problems as they reopen. Is your business ready to handle the upcoming traffic?

It is important for small business owners to understand how to manage their online presence, their staff, and their reputation in order to find success in this post-shutdown world. In this blog, we’ll highlight some of the challenges facing small businesses as they reopen. We’ll also offer solutions to ensure your business is able thrive in this post-shutdown environment. 

Acknowledge that you are short staffed

The most notable challenge small business owners have been facing with reopening is dealing with a shortage of staff as customer turnout rapidly increases. Increase in store traffic is a good thing. However, it can cause a domino effect of issues for businesses that are short staffed. Problems can arise such as bad reviews, long wait times for customers, and a stressful environment for staff members.

The first step to manage the difficulty of being short staffed is to communicate the gap with your customers. With 97% of consumers using the internet to find local businesses, the most effective way to acknowledge you are short staffed to your audience is by updating your website, social media, and most importantly, your online listings (we’ll talk more about the importance of your listings later in this blog).

Acknowledging that you are short staffed allows the customer to stop and think before posting a negative review of your business. But what if they do leave a bad review?

Manage your reviews

How you manage your online reputation matters – a lot! In fact, 90% of buyers reported to have checked a business’s reviews before reaching a decision and ultimately making a purchase.

The best way to manage your online reputation is by taking the time to respond to ALL reviews, both positive and negative. According to Chatmeter, businesses that respond to reviews appear 1.7x more trustworthy to consumers than businesses that don’t. If customers are complaining about long waits, mask guidelines, or other pandemic related issues, it is critical that you acknowledge them by responding to every review. 

Getting a negative review can be a tough pill to swallow. However, it is the perfect opportunity for your business to turn a unsatisfied customer into a raving fan! Check out these tips for how to respond to negative reviews.

With more consumers searching the internet to find local businesses, there is more to manage than just your online reviews when it comes to staying on top of your online presence.

Keep your listings up to date

As mentioned earlier, keeping your online business listings accurate and up to date is possibly the most important piece to managing your online presence as a small business owner. 

Consumers are most likely to find your listings on popular platforms like Google My Business, Facebook, Yelp, and Bing. Use your listings to update your company’s specific rules related to the pandemic such as:

  • Updated business hours
  • Masks or other PPE requirements
  • If you are requiring employees to be vaccinated

The CDC announced fully vaccinated people no longer need to wear masks last week. However, there are still some state mask mandates in place. This means it’s even more important that you communicate what type of safety measures your business is taking with your customers before they get to your front door.

Ideally, you should be making regular posts and updates to your online listings like Google My Business. A good rule of thumb is to post once every 7 days. This will not only ensure your customers are happy, but also help you optimize your listings to be shown to more customers based on search algorithms.

Keep your listings clear and accurate across all major platforms. It will make your business more trustworthy to potential customers. If you want to be sure that your listings are showing up accurately, sign up for a free Business Warrior account and get a free listings report in less than 1 minute!

Don’t forget your website and social media!

Update your website and social media with any of your COVID-related business policies. This will create a greater sense of transparency and trust with your customers. Nobody likes to feel blindsided, especially not customers who are ready to make a purchase decision.

If your business is under stress from being short staffed, utilize your website and social media to inform your customers. Make an announcement apologizing for miscues caused by being understaffed beforehand, such as longer wait times. Your customers will appreciate you being honest and are more likely to become loyal customers in the long run.

Whatever changes you make to your business policies, use all of your communication channels to keep customers in the know.

Managing all of the different facets of your online presence as a business owner is a lot to handle. This is even more true if you are short staffed. There is good news however! Business Warrior’s free software helps you manage and evaluate how your business is performing online. Our software makes it easy for small business owners to update their listings, manage their reputation, check their local search rank, and boost their website’s functionality, all with our free and easy to use tool.

Sign up for free, or book a meeting with one of our business experts to learn more about our software!

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29
Dec, 2020

By Jonathan Brooks

The State of Being a Small Business Owner

The State of Being a Small Business Owner

We surveyed 500 small business owners on the health of their business and their personal lives.

December 29, 2020 – Is 2020 over yet?! Working more, sleeping less, and drinking more sums up the state of being a small business owner. Business owners are trading off so much more than they already did, which doesn’t leave much room for reflection and focus on creating the best path for you and your business in 2021. So unlike in years past when January is a chance to jump to conquering new plans for your business, it’s important to pause, reflect, and do a self-health check. 

In fact, self-health is more important than ever for business owners. And understanding where you are at today is critical to establishing a clear vision of 2021.

The Health of Business Owners

We surveyed 500 small business owners. We asked them a series of questions to understand how their business is doing, but also, to understand how they are doing, both mentally and physically.

Here is what we found out about small business owners during the pandemic (surveyed in November 2020):

  • 57% of business owners have spent more time working on their business in 2020.
  • Despite this increase in time worked, 25% of business owners don’t think their business will be able to stay open without receiving additional Payroll Protection Program (PPP) funds.
  • Only 34% of business owners that we surveyed said they received PPP funds this year.
  • 46% said they didn’t expect to receive any more PPP funds before March 1, 2021.

Now, here is what we learned about how 2020 affected small business owners mentally and physically:

  • 34% of business owners reported that their mental health is worse than it was a year ago today.
  • Over 50% of business owners said they are sleeping worse the last couple of months compared to pre-COVID. 
  • Here are the top stressors that business owners said are causing them sleep problems:
    • Stressed about money (82%)
    • Stressed about the health of themselves or loved ones (68%)
    • Stressed about changes in life and business (59%)
    • Stressed about government (58%)
  • Our survey also showed that 34% of business owners are feelings depressed from COVID’s effect on their business
  • Lastly, 24% of business owners reported they are drinking more since COVID hit the United States. 

Acknowledgment of Your Own Health in 1 Minute

If you are reading this and thinking “wow that’s how I feel…” then know aren’t alone. Being a business owner became extra complicated in 2020 and many owners faced unheard of challenges. Being aware and honest about your own health is critical before just moving into 2021, especially if you have employees. Your team relies on you to continue being strong. We’ve simplified our survey questions into a 1 minute quick self-check.

1 minute business owner check-in: 

  • When you wake up in the morning, are you grateful? 
  • Are you keeping your commitments to yourself and others? 
  • Are you exercising at least 30 minutes a day…even if it’s just a walk? 
  • Is your family or your loved ones staying connected to your experiences, both good and bad?
  • Are you clearing space in your schedule to reflect and focus on what you can control to keep your business moving forward? 

Now just take an extra minute to reflect on your answers. You may find yourself aligned with other business owners in all responses or just a few, but it’s important that in order to succeed in 2020, you must know where you stand today.

There’s Help in Community

The good news is that business owners are resilient! Entrepreneurship has taught all business owners true grit. However, before 2020 relying on each other and technology wasn’t always a business owner’s first nature. Now is the time to shift and realize that in a community of business owners, we are all stronger together than separate. We can lean on each other for support and guidance on “what to do next.”

Business Warrior sees what is going on in the U.S. with small businesses and we have decided to make a major update to our software to help small business owners decide what to do next. After months of development and getting feedback from our current subscribers, we are getting ready to release our customer growth education product in early January. It’s an inexpensive way for small businesses to hit their marketing goals and get more customers.

For less than $50 per month, it does the job of 5 different softwares and a full time marketing employee (There’s a free version as well that provides a ton of value to a business in earlier stages). At a time when small businesses are making less money, are working more, and are more stressed than ever, they need cost effective solutions that deliver results. You may sign up for early access and receive a $240 discount for a full year.

Whether you decide to use Business Warrior for help or not, we ask that all business owners take the time to self-care as not only are your customers and employees rooting for you, we all are.

Looking for ways to get more customers immediately?

About Business Warrior

Business Warrior is the source for small businesses in America to enhance their brand and boost marketing results. The Business Warrior software takes a holistic view of a business’s online reputation, listings, website search results and social media. Predictive algorithms are utilized to recommend the most imperative actions needed to drive new customers, positively impact daily operations, and improve profitability. For more information, please visit businesswarrior.com.

Investor Relations:

investors@businesswarrior.com

(855) 884-5805

12
Nov, 2020

By Tanner Otts

Small Business Holiday Checklist

Small Business Holiday Checklist

7-steps to set you and your small business up for success this upcoming holiday season!

November 12, 2020 – Black Friday, Small Business Saturday, and Cyber Monday are just a couple weeks away.

If you’re a business owner and felt uneasy reading that sentence, don’t panic quite yet. We’ve created a small business holiday checklist to prepare you for the upcoming season. 

This holiday season will be unlike any other for small business owners. With Covid-19 guidelines still in place, business owners are having to think outside the box in order to have a successful end of the year. 

By following the 7 steps below, you’ll learn key ways to navigate this unprecedented holiday season. The tasks in this small business holiday checklist are focused on improving the effectiveness of your digital presence before the season hits. With more customers researching and shopping online this year, it is crucial that your customers can easily and quickly find your business information.

Many business owners have already started their holiday plans by now. However, no matter how far along you are in planning for the holidays, this checklist will serve as an easy guideline for your business.

1. Promote your holiday offers – for free! 

This is one of the most expensive times of the year to try and get advertisements launched. Instead of fighting for limited ad space, capitalize on your free advertising platforms! 

First, update your listings with your holiday promotions on Facebook, Yelp, and most importantly, Google My Business. Not only does Google My Business update your digital presence across Google Search and Maps, but it also allows you to insert product listings for free! Keeping your Google account fresh is a great way to stay on top of your small business digital presence without spending too much time. 

Your customers are already looking for you online. Get your special offers in front of them – at no cost to you!

2. Review your website’s page speed

Holiday traffic doesn’t just affect physical storefronts, it can affect your website’s page speed. Before the holiday traffic comes, make sure that your website is ready to handle it! 

You wouldn’t want a slow shopping experience in your physical store. Why should your website be any different? Most of the time, your website is the first impression your potential customers get of your business. This is especially true during Covid-19.

A slow-loading website negatively affects your chance of making a conversion. Studies have shown that 25% of visitors will leave a website if it takes longer than 4 seconds to load. 

Check your website’s performance score on Business Warrior and see where you can improve!

3. Set your business hours for the holidays

Make sure your business finalizes the specific days and hours you plan to be open during all of the upcoming holidays.

Then, once you’ve decided on your holiday hours, make it public. Remove the guess work for your customers by updating your social media, website, and listings with all of your holiday hours. Here’s how to set your holiday hours on Google My Business, Yelp, and Facebook

How to set your holiday hours on Google My Business:

  1. Sign in to Google My Business.
  2. If you have multiple locations, choose the location you’d like to manage.
  3. Click the Special hours section.
  4. Click Confirm hours next to an upcoming holiday,  or click Add new date to choose a different date.
  5. Enter the opening and closing times for that day.
  6. Slide the circle to Closed to indicate that the location is closed all day.
  7. If you’re open 24 hours, click Opens at and select 24 hours from the dropdown menu that appears.
  8. If you enter closing hours past midnight, make sure to set them properly.
  9. When you’ve finished entering all of your special hours, click Apply. Your special hours will appear to customers on Google only for the designated days.

How to set your holiday hours on Yelp:

  1. Login to the Yelp for Business app.
  2. Go to Business Information and select Special Hours.
  3. Mark your business as closed for the day or open during a window of time.
  4. Special hours are on a day-by-day basis. Be sure to add each day where your hours are going to be different than regularly listed.

How to set your holiday hours on Facebook:

  1. Click About on the left side of your Page.
  2. Then go to Edit Page Info.
  3. Click the Hours tab at the top.
  4. Add your hours and click Save Changes.

4. Finalize your holiday marketing strategy

With Black Friday right around the corner, your business needs to have its marketing plan ready to launch. 

First, come up with a budget for your marketing plan – and stick to it! It can be easy to overspend this time of year, which makes it even more critical that your business has done the proper planning beforehand. Once you’ve set your budget, begin planning the special offers you want to promote.

Then, you’ll want to create any corresponding assets to go with your campaign. If you use a design team for your advertisements, you’ll want to get design requests in as soon as possible. This is typically the busiest time of the year for graphic designers. 

Understandably, this is an expensive season to launch advertisements. Be sure that any ads you launch are done efficiently. Research efficient campaigns like remarketing campaigns to get the most bang for your buck.

5. Review and update any Covid-19 guidelines for your business

Due to the pandemic, this year’s shopping season is going to be a little different. Your audience wants to know what to expect from your business before they become customers this holiday season. 

First, consider the changes the pandemic has brought to holiday shopping and brainstorm how you can remain successful. Many small business owners have made the following changes for the holidays:

  • Boost online sales capabilities
  • Implement touchless transactions in stores
  • Offer local delivery, where possible

Then, use your digital presence to inform customers what to expect. Update your listings with any new changes or special offers your business is implementing to help your customers navigate this unusual holiday season.

Don’t let Covid-19 be the reason your business has a less than stellar holiday.

6. Take the time to research industry and competitor trends

Just as you should know all the ins and outs of your own company, you should take the time to know more about your competitors.

Find out what your competition is offering with their holiday promotions. Do your best to learn from your competitors. If you can assess what worked and what didn’t for your competitors, you can use this knowledge to create more value for your own business. 

Lastly, take it a step further by doing some industry research. Expand your scope and look at what others in your industry are doing outside of your market. The more information you gather for your company, the better!

7. Participate in Small Business Saturday

Creating special offers and promos for Black Friday has become a requirement for businesses. However, it can be difficult to capture the attention of your audience when industry giants are launching expensive campaigns just about everywhere you look.

Luckily, the popularity of Small Business Saturday has grown every year as consumers are learning the importance of small businesses in their community. 

To capitalize on this, think about creating an offer specifically for  Small Business Saturday. Again, this is something you should research by looking at industry and competitor trends. 

Preparing your business for the holiday season is no easy task. While following this checklist will help set your business up for success, this time of year can still be seriously overwhelming. 

Book a free meeting with one of our business experts if you’re looking for further support. We will work with you to answer questions or offer guidance to make sure your business is ready for whatever the holiday season throws at you! 

21
Oct, 2020

By Rhett Doolittle

Getting Found Online as a Service Area Business

Getting Found Online as a Service Area Business

Read our 4 free tips to put your service area business into overdrive

October 22, 2020 – Being found online as a Service Area Business has a major effect on your ability to grow your business. But why is it so difficult? Google My Business defines a Service Area Business (SAB) as “a business that visits or delivers to customers directly, but doesn’t serve customers at its business address.” Without having a physical storefront for customers, SAB owners heavily rely on “word-of-mouth” marketing. Continue reading this blog to find out how SAB owners can turn their referral business into a customer-generating machine.

While having a strong referral business is a legitimate business model, there are always ways to earn more revenue. The most efficient way to help grow your “word-of-mouth” revenue is to build a strong digital presence.

In this blog, we are going to cover 4 easy ways for service area business owners to take control of their digital presence. Read more to learn how you can put your Service Area Business into overdrive!

Getting More Customers

When people think about local businesses, they typically think of the traditional “brick and mortar” styles of small business. Doing so leaves out the large number of small businesses that do not have a storefront. SAB owners must rely on their referral business to find new customers. By following the next 4 tips, you can strengthen your digital presence to support your referral business and get you even more customers. 

Business Warrior specializes in getting Service Area Businesses More Customers

It Starts with Your Website

The first way that SAB owners can get more customers is by improving their website. When customers visit your website, it should accurately represent your brand and the value your company provides. Here are a couple easy ways to improve your website and build trust with customers:

  • Update your website with relevant content
  • Keep accurate contact information and hours on your website
  • Install remarketing pixels on your website
  • Increase your web page loading speed
    • A faster web page leads to more sales
Wondering how your website stacks up? Get your free website analysis here!

 

Be Found on Google! 

Another action Service Area Business owners can take to get more customers is by accurately setting up your Google My Business account. Google My Business is a free tool for business owners to manage their online presence across all of Google’s platforms (Maps, Search, etc.). 

While most of the account management is fairly straightforward on Google My Business, there are some tricky areas that SAB owners must be aware of in order to be listed accurately. The most important piece of setting up your My Business account is entering your business location. It’s critical that you leave this blank. Instead, you will add your own service areas that are specific to the cities that you work in. 

By setting up your Google My Business account accurately, you will be able to help customers find your business and begin communicating the value of your business.

Reputation Matters

The next step that SAB owners must take to get more customers is staying on top of replying to customer reviews. Whether it is a negative or a positive review, it’s crucial that you respond to reviews. By doing so, your online reputation will improve and you will build trust with your customers. 

With service area businesses not having a physical storefront, customer reviews play an even bigger role when customers are looking to hire your services. Keep this form of communication open with customers and you will see higher rated reviews come in. 

Advertising Your Business 

Ultimately, the most effective way to get your business in front of customers is by launching ads. By completing the steps above, you will be able to launch your advertisements much more efficiently. The data tracking pixel on your website will collect valuable website traffic information that you will use to develop and launch your ads. By using the feedback you receive from customer reviews, you will be able to learn more about who your audience really is and what value they are looking for. 

SAB owners have a unique challenge when it comes to listing and marketing their business online. It can be difficult for SAB owners to take the time to properly list and manage their digital profile, especially when time is as valuable as it is to small business owners. By completing the steps in this blog, customer referrals will practically generate themselves! Your network of customers will grow, which will lead to more “word-of-mouth” referrals for your SAB. 

If this sounds like a lot of work, don’t stress. Let the experts at Business Warrior help. By signing up for your free account, you will receive step-by-step instructions on how to manage all of the actions explained in this blog. Also, you’ll receive a free 1-on-1 product demo to help you better understand the value of your Business Warrior account.

About Business Warrior

Business Warrior is the source for small businesses in America to enhance their brand and boost marketing results. The Business Warrior software takes a holistic view of a business’s online reputation, listings, website search results and social media. Predictive algorithms are utilized to recommend the most imperative actions needed to drive new customers, positively impact daily operations, and improve profitability. For more information, please visit businesswarrior.com.

Investor Relations:

investors@businesswarrior.com

(855) 884-5805

23
Jun, 2020

By Rhett Doolittle

Remarketing is the #1 untapped tool for small businesses

Remarketing is the #1 tool for small businesses

Remarketing is the #1 untapped tool for small businesses. It simplifies the process of converting “window shoppers” into paying loyal customers. Business owners don’t want to waste money on advertising if it’s not going to turn into new customers. By using remarketing, businesses are able to turn visitors to a website, social media accounts, and past advertising clicks into paying customers. People are online and on their phones more than ever before. It’s essential to be on top of your potential customer’s minds. Large corporations have been using remarketing successfully for years and now it’s available to small businesses at a fraction of the cost of the other advertising mediums.

Why remarketing is important to local businesses

The most difficult part about acquiring a new customer is getting their attention. However, that’s only half the battle. The other half is converting them into a paying customer. Remarketing puts a business brand in front of all the people who have interacted with them in the past; consistently reminding them why they should be a customer. This keeps the keeps the business at the top of the consumers mind and present when the consumer is ready to make a purchase.

Before we discuss how remarketing works, let’s share some numbers that support this advertising technology according to a 2020 report.

  • 78% of your potential customers believe that a personalized advertisement increases their purchase intent.
  • 25% of customers are appreciative of ads from companies they’ve previously purchased from
  • 77% of consumers don’t buy from you immediately so remarketing reengages them

How business owners use remarketing to get customers

Have you gone to nike.com to look for some shoes and then an advertisement started appearing on your Facebook page, and almost everywhere you go online? It’s like Nike was following you everywhere reminding you that you want to buy the shoes. Remarketing works by following consumers around the web with related offers. When a person visits a website or social media they can be tagged using technology called “pixels.”

To remarket to these visitors, the pixel is placed on the page that the user visits, which triggers ads to follow that customer around. When you see ads of those Nike shoes on the sidebars or top banners of other sites, you are seeing remarketing. With the simplicity of Business Warrior, business owners can leverage remarketing to get more customers without breaking their marketing budget.

How Remarketing Works

Learn how to remarket with our free webinar

70% of business owners don’t have remarketing setup properly

Business Warrior shows businesses if they have the 5 remarketing tools set up correctly. 

  1. Facebook Pixel: Remarket on Facebook and Instagram
  2. Google Ads tags: Remarket on Google to past visitors to your website or app
  3. Conversion tracking so you know what action was taken specifically after a customer sees your advertisement
  4. Google Analytics: Know where your traffic is coming from and how many people you could be remarketing to
  5. Google tag manager: Organize and manage all your website tags to increase effectiveness

We looked into hundreds of business’s websites and social media accounts and found some alarming data. Business Warrior identified that 70% of business owners don’t have all the components set up. As a result, small businesses are missing a big opportunity with their marketing and their ability to get more new customers.

 

Business Warrior tells you if your remarketing is setup

Learn how to set up remarketing

We’re excited for small businesses to start opening all over the United States again. The time for businesses to start preparing to fully open is now. Whether a business was fully closed or partially open now, it doesn’t matter. Whether they’re days away from opening, weeks or a month, there’s things businesses can do now to set themselves up for success. We are here to help and are offering this FREE Webinar on how to remarket. In the Webinar, we share more about reopening tactics listed below, which remarketing plays an integral part of businesses being successful coming out of quarantine.

  1. Ensure your listings and social media sites are accurate:

    • Accurate information including dine-in, delivery, takeaway and cleaning procedures
    • Phone number, website
    • Hours of operation
    • Your menu

  2. Leverage your reputation and loyal customers.

    • Most importantly, engage your top customers through Facebook, Yelp, and Google. Message every person that has left you a four and five-star review and get them to come back soon. For example, go on Yelp and respond to each of your five-star reviewers in the platform. Even if you’ve already responded to them, send them a message and let them know you’d love to see them again soon. Recommend other services that you offer that they might enjoy. Above all, engage with your best customers first and get them coming back as often as possible.

  3. Remember to remarket

    • Most importantly, engage your top customers through Facebook, Yelp, and Google. Message every person that has left you a four and five-star review and get them to come back soon. For example, go on Yelp and respond to each of your five-star reviewers in the platform. Even if you’ve already responded to them, send them a message and let them know you’d love to see them again soon. Recommend other services that you offer that they might enjoy. Above all, engage with your best customers first and get them coming back as often as possible.

If you aren’t taking advantage of remarketing and retargeting, then consider a shift. As you reopen, it’s time to reconnect with past customers, and engage with potential customers will pay dividends. Another useful tip that we take advantage of ourselves, is to make a post on Google My Business, and social media platforms with the intent to connect and communicate with customers. We have a new webinar that will walk you through the basics of remarketing, and how to get the most out of this reopening process. Learn more about remarketing here.

Login or sign up to check your marketing 

 

About Business Warrior

Business Warrior is the source for small businesses in America to enhance their brand and boost marketing results. The Business Warrior software takes a view of a business’s online reputation, listings, website search results and social media. Predictive algorithms are utilized to recommend the most imperative actions needed to drive new customers, positively impact daily operations and improve profitability. For more information, please visit businesswarrior.com.

Investor Relations:
investors@businesswarrior.com
(855) 884-5805

08
Jun, 2020

By Rhett Doolittle

Business Warrior Q1 financial results since merger

Business Warrior Q1 financial results since merger

The Source for Small Businesses Also Announces Shareholder Meeting

TEMPE, AZ – June 9, 2020 –Kading Companies dba Business Warrior (OTC: BZWR), the source for small businesses in America to enhance their brand and boost marketing results, has posted its quarterly report for the period ending February 29, 2020 and will have its first investor call. Business Warrior Q1 financial results are posted and the Company has doubled new subscribers since the fourth quarter of 2019 on their software platform and user engagement is at all time highs since the company’s inception. As anticipated during the first phase of launching the platform, the Company is running at a net loss, but is ahead of schedule on product development and capturing market share.

Business Warrior Corporation launched their software platform late last year and were able to onboard over 1,400 small business locations in the first seven months of launch. As of May 31st, the Company is acquiring more than 200 new small business subscribers per month and consistently improving their acquisition metrics each month.

The Business Warrior team is hosting a webcast on June 23rd to discuss their product and growth strategy (Find the link below to register).

Sales and Operations

The company remains focused on growing subscribers, increasing recurring revenue and becoming profitable through a series of initiatives:

  • Premium services that customers upgrade into from a base product
  • Launching a marketplace within the platform where subscribers can purchase a variety of solutions to solve the problems facing small businesses outlined in the base subscription
  • Add more value for users while increasing the average revenue per subscriber
  • Increase total subscribers through marketing initiatives
  • Continually decreasing the company’s Average Cost per Acquisition

“We are focused on solving real problems for small businesses in a difficult time. We are built to solve problems faster and at a lower cost than other solutions in the market, which enables us to gain market share and prove to be the source for business owners in America,” said Rhett Doolittle, CEO of Business Warrior Corporation.

Additionally the company has shifted their workforce to be 100% virtual since COVID-19, reducing their operational expenses by 17% with operational productivity noticeably improving.

“Shifting to a virtual workforce during COVID scared me at first, but our team rallied together during this challenging time and we have outperformed expectations in all areas since,” continued Mr. Doolittle.

First Quarter Product Performance (Quarter ending 2/29/20)

  • The company shifted from a licensed platform to their own product (IP is 100% owned by Business Warrior)
    • Annual attrition is 3.5% per year (down from 59% per year on previous licensed solutions)
  • Total subscribers at the end of the first quarter: 1,442
  • 224% increase of new subscribers in the first quarter for the company owned product
  • Released Version 1.0 of product on August 1, 2019
  • 563 new qualified leads in first quarter & 641 new qualified leads already acquired thru 5/31/20 (On pace for 81% increase in qualified leads the second quarter of 2020)

Financial Strategy

Business Warrior has a concise plan to scale and maximize shareholder value. The Company is in the second phase of a five stage plan:

  1. Complete reverse merger and change name/ticker (the merger is complete and waiting on response from FINRA for name/ticker change)
  2. Raise capital to scale sales operations and increase recurring revenue
    1. Raised $225K in the first quarter of 2020 and on track to increase recurring revenue in the second half of the year
  3. Perform financial audit
  4. Become fully reporting entity
  5. Up list within OTC

Corporate Initiatives

The company expects to launch its product marketplace on July 8th, its biggest product update since launching Business Warrior last year. Up until this release, subscribers have been able to identify issues, but the solution to fix the issues identified by the platform have been the responsibility of the business. With Business Warrior’s new marketplace, a subscriber will be able to identify a problem and get a solution provided by Business Warrior or a third party within seconds.

“We are providing low cost solutions that small businesses need right now. Marketing agencies have been gouging small businesses for their solutions while providing an inferior product,” said Doolittle about the solutions that will be available in their new marketplace.

With the merger finalized, the Company is changing names from Kading Companies to Business Warrior Corporation and will have a new stock symbol. The Company has filed this corporate action with FINRA. This will bring uniformity to the Business Warrior brand and help expand awareness to investors and the target audience.

First Quarter 2020 Conference Call

The Company will host a conference call and webcast on Tuesday, June 23, 2020 at 4:30 p.m. eastern time, during which management will discuss the financial results in further detail. The call and webcast may be accessed by registering at the following link.

Participants may register for the call until June 23, 2020 at 8:30 a.m. Eastern time. A recording of the call will be posted on https://businesswarrior.com/investor-relations/ following the call.

About Business Warrior

Business Warrior is the source for small businesses in America to enhance their brand and boost marketing results. The Business Warrior software takes a holistic view of a business’s online reputation, listings, website search results and social media. Predictive algorithms are utilized to recommend the most imperative actions needed to drive new customers, positively impact daily operations and improve profitability. For more information, please visit businesswarrior.com.

 

Investor Relations:

investors@businesswarrior.com

(855) 884-5805

20
May, 2020

By Rhett Doolittle

Business Warrior Recognized for Executive Thought-Leadership during COVID

Business Warrior Recognized for Executive Thought-Leadership During COVID

Jonathan Brooks of Business Warrior: Seeing Light at the End of the Tunnel; 5 Reasons To Be Hopeful During this Corona Crisis

TEMPE, ARIZ. (AUTHORITY MAGAZINE) MAY 20, 2020

Thank you so much for doing this with us! Our readers would love to “get to know you” a bit better. Can you share with us the backstory about what brought you to your specific career path?

I came from modest beginnings — I grew up in Wichita, KS and had 4 siblings. My parents were both in the Education profession with my father holding several Superintendent positions throughout the U.S. At a young age I learned what hard work meant as I started my first job at 14 years old for a local lighting company. Early on, I saw the trials and tribulations of owning your own business as that lighting company fought with competition from the new big box retailers.

After achieving a Presidential Scholarship to a local University, I went to school and worked 40 hours a week at Outback Steakhouse where both my older sister and brother worked. My older brother went onto a 20 year plus career with Outback eventually becoming the Executive Vice President of the Western Region.

While in college and working restaurant positions, I learned that no role within a company is too small or too big as I went from a bus boy to a front of house manager in just two years. It was during this time that I learned the keys to excellent customer service.

At 19, I took a marketing internship with Cox Communications in Wichita, KS. From there I spent over a decade traveling the country and holding multiple senior level positions before calling Phoenix my home. I left Cox as a Sr. Marketing Manager.

It was my entrepreneurial spirit and alignment with Business Warrior’s vision to support small business owners that led me to join the company in late 2016. I led the team of Business Warrior as they transitioned from a small business marketing agency to a successful national marketing software platform.

Is there a particular book that made a significant impact on you? Can you share a story or explain why it resonated with you so much?

The Go Giver. This book inspired me to be outward focused and to keep the space available for new opportunities, whatever the situation. When I approach any relationship with the intent on keeping an open space for good, wonderful things happen. For example, I brokered a deal with a major data provider because instead of demanding pricing, I simply asked “what’s your goal”, the CRO stopped dead and said, “in 20 years I’ve never been asked that as a provider”. From there our relationship went great.

Ok, thank you for all that. Now let’s move to the main focus of our interview. Many people have become anxious from the dramatic jolts of the news cycle. The fears related to the coronavirus pandemic have heightened a sense of uncertainty, fear, and loneliness. From your perspective can you help our readers to see the “Light at the End of the Tunnel”? Can you share your “5 Reasons To Be Hopeful During this Corona Crisis”? If you can, please share a story or example for each.

More billion dollar companies were created in the 2008 recession so this is the time to be revolutionary and solve problems we may have become complacent with.

As a local business owner, now is a great time to update get your online presence fresh and ready for customers to return — update your website and do your “digital plumbing” on Google Maps

Customers are more appreciative of the services companies are provided. The whole world is in it together and customer service is stepping up a notch.

Quarantine has allowed us the opportunity to have time in isolation to really ignite creativity. I am very excited as I see our team and software solutions evolve in a new way.

To quote one of my favorite authors, Ryan Holiday, “The Obstacle is the Way”. The pandemic has had business owners, myself included, encounter problems we have never dreamed of solving. Yet here we are, persevering through these obstacles, and becoming more innovative than ever before.

From your experience or research what are five steps that each of us can take to effectively offer support to those around us who are feeling anxious? Can you explain?

  1. Define the immediate problem.
  2. Reflect on the circumstances surrounding the problem.
  3. Eliminate circumstances we have no control over.
  4. Acknowledge potential courses of action
  5. Declare your solution, and stick with it. We can only burden ourselves with the problems we can solve. If it is out of our control, we should acknowledge that fact and turn our energy towards issues we can help solve.

What are the best resources you would suggest to a person who is feeling anxious?

If you are feeling anxious rely on your support system, your family, friends, don’t be afraid to reach out and have open, vulnerable conversations with one another, as we are all feeling similar ways right now.

Can you please give us your favorite “Life Lesson Quote”? Do you have a story about how that was relevant in your life?

“The impediment to action advances action. What stands in the way becomes the way”- Marcus Aurelius

I believe that this obstacle we are facing now is teaching us to be more innovative and creative, not as individuals, but as a community.

You are a person of great influence. If you could start a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂

If I can start a movement that would bring the most amount of good to the most amount of people, it would be simple, lets all give more than we take.

What is the best way our readers can follow you online?

Thank you for these fantastic insights. We wish you only continued success in your great work!

About Business Warrior:

Business Warrior software helps small business owners simplify and prioritize daily decisions to improve profitability. Business Warrior takes a holistic view of a business’s online reputation, listings, website, search results, and advertising and recommends the most important actions to drive new customers and improve financial results. Business Warrior is currently trading on OTC Markets under the stock ticker BZWR. We have completed the name and ticker change from Kading Companies (KDNG) to Business Warrior Corporation with the Wyoming Secretary of State. The paperwork is being submitted to FINRA for a name and ticker change.

For more information, please visit businesswarrior.com

Investor Relations:
investors@businesswarrior.com
(855) 884-5805

20
May, 2020

By Rhett Doolittle

Reopening your business? Business Warrior discovers major problem facing over 90% of businesses reopening after COVID

Reopening your business? Business Warrior discovers major problem facing over 90% of businesses reopening after COVID

The Source for Small Businesses Also Announces Solution to the Problem and C-Level Hire

TEMPE, AZ – May 21, 2020 – Business Warrior (OTC: KDNG) today announced that they have discovered a problem with over 90% of businesses that are reopening or are planning to reopen since COVID. The team at Business Warrior discovered that these businesses have major errors in their business listings and/or they are not connected with their most valuable customers. This is a major problem that will affect businesses’ ability to bring their customers back and diminish their chances of surviving going forward.

Business Warrior has been able to release new product enhancements to solve this problem when the nation is looking to reopen. In the midst of the COVID pandemic, they’ve been able turnaround this solution in record time, bring on a new Chief Technology Officer, clear off debt on their balance sheet and grow exponentially.

“This is a terminal problem for big and small businesses across the United States. We’ve noticed this problem with big companies like Costco and almost every local business down the street. We want to help the entire nation reopen, so they can take action, and we would love to be the knight in shining armor,” said Rhett Doolittle, CEO of Business Warrior Corporation.

Business owners are challenged with a new level of uncertainty with many difficult decisions including; funding their company during the shutdown, retaining employees, and how they can operate in a limited capacity during the pandemic.  When they can physically reopen, the plans are to predict new revenues and plan a “new normal” by restructuring their business to follow guidelines, and provide safety for their customers and employees.

“There are many obstacles for small business owners to overcome when most of them don’t know if they’ll survive financially without government funds,” said Jonathan Brooks, President of Business Warrior Corporation.

The majority of the country’s brick and mortar businesses had choices to make when the pandemic hit; 1. Keep operating as is and put the community at risk, 2. Adjust their business model to operate in a new or limited capacity by offering products and services in a safe way (curbside pickup, delivery, phone & video conferencing, etc.) or 3. Shut down completely. The majority of businesses chose the latter two options, which means they changed their hours of operation, product offerings, method of delivering service, and the way they connect with customers. Every time one of those things happens, the business should be updating every digital service that faces their customers, which includes their website, local listings, hours and every consumer app such as Yelp!. If those services are not updated then customers have trouble finding what they’re looking for, they are less likely to return to the business and they lose interest.

When COVID hit, it caused a change to almost every business’s digital footprint and now that things are changing again as restrictions loosen up, another change is required. Business Warrior has discovered that over 90% of businesses’ digital footprint is broken or they’re not connected with their most valuable returning customers. This is going to negatively impact revenues as they reopen and put their likelihood of surviving in jeopardy.

Business Warrior has offered their software for free to help businesses recognize this problem, follow steps to resolve it themselves or upgrade to have the Business Warrior team fix it for them. Their solution has been recognized nationally as a key COVID-19 resource by several municipalities across the U.S and large organizations including FedEx and Nationwide Insurance.

Additionally, they launched a Webinar to help businesses bring their customers back in an efficient and cost effective manner, which can be found here: https://businesswarrior.com/remarketing-release/

Perfect Timing to Bring on new Chief Technology Officer

Business Warrior Corporation is also announcing that they’ve brought on a new Chief Technology Officer, Jeremy Keehn, to lead their software development team, enhance the backend infrastructure and head overall product strategy.

“Our timing to bring on Jeremy as our CTO worked out perfectly. He’s a warrior like all business owners and he was able to recognize the effect COVID was going to have on the small business community early. He adjusted to our team’s motive quickly, providing a solution and we have been able to boost businesses during the crisis. We’re solving a real problem facing the nation, our software solution is immeasurably improved and our reach is growing exponentially month over month,” said Brooks.

Jeremy, a 20-year software veteran, previously built major software solutions for companies such as AT&T, Verizon and Nuvei Payments. He is based in Silicon Valley.

“I’m excited to join an impressive team at Business Warrior. What they’ve been able to accomplish in a short period of time with a small team is remarkable. My experience with large enterprises and startups fits the Business Warrior mentality and will help us scale our software to hundreds of thousands of businesses across the United States,” said Keehn.

The company has also achieved its debt reduction objective by executing a 3(a)(10), which has been in the market since March can be found in their corporate filings. “Taking care of a small amount of debt, less than $150,000, is a financial milestone to having a strong balance sheet, which is critical to our long-term strategy of scaling our software to every small business in America,” said Doolittle.

About Business Warrior:

Business Warrior software helps small business owners simplify and prioritize daily decisions to improve profitability. Business Warrior takes a holistic view of a business’s online reputation, listings, website, search results, and advertising and recommends the most important actions to drive new customers and improve financial results. Business Warrior is currently trading on OTC Markets under the stock ticker KDNG. We have completed the name change from Kading Companies to Business Warrior Corporation with the Wyoming Secretary of State. The paperwork is being submitted to FINRA for a name and ticker change.

For more information, please visit businesswarrior.com

Investor Relations:
Jonathan Brooks
investors@businesswarrior.com
(855) 884-5805

10
May, 2020

By Rhett Doolittle

Responding to Negative Reviews (With Examples)

Responding to Negative Reviews (With Examples)

Your online reputation matters – in fact, it matters so much that calling it your “online reputation” is fairly redundant. With over 90% of consumers checking online reviews before deciding where to go, your online reputation is your reputation, period.

When your business receives a negative customer review, it not only bruises your ego but directly affects your bottom line. While you probably already know this, you might not know that responding to negative reviews can be a powerful opportunity to showcase your company’s ethos, integrity, and offer transparency— all of which make your business look better.

Remember, when you respond to negative reviews, you’re responding to the customer as well as everyone reading your reviews. How well you do this can not only redeem the situation for that specific customer but also create a stronger, more positive brand identity to others watching.

Let’s take a look at three key things to keep in mind when responding to negative reviews:

1. Respond quickly

The case for replying within 24-48 hours is twofold: First, the situation is still fresh, and catching them in that window increases the likelihood that you’ll be able to offer an actionable solution (that they’ll take you up on). Second, it decreases the amount of time the review is sitting unattended on the web. The faster you respond, the fewer people will see the review on its own and potentially be negatively influenced by it.

2. Apologize and offer to make it right

Whether the complaint is due to a real mistake or based on circumstances beyond your control, the customer is frustrated or disappointed and you won’t get anywhere without acknowledging that first. Starting your response with a sincere apology that directly addresses their complaint will go a long way in neutralizing their pain and showing that your team cares about your customers.

Remember: This isn’t a court of law. Whether or not you think their complaint is valid, this person had a bad experience with your business and took the time to tell you and others about it. Address their experience directly and you’re already ahead. And after apologizing, offer your best solution to their problem.

3. Keep your tone friendly and sincere

No matter how unfair the criticism may feel, responding with sass or firing off a response that matches their vitriol will make the situation even worse— and looks really, really bad to anyone else reading it. Do your best to take your emotions out of it. Remember: It’s not a matter of winning a battle against the person who wrote the review, but rather showcasing that you care about your customers and want to make the situation right. For prospective customers who are deciding whether or not to work with you, it’s much more likely they’ll be attracted to a business owner that is kind, thoughtful and has a “the customer is always right” attitude rather than an angry or spiteful one.

Responding to online reviews should be a priority for every business owner. In a time when customer reviews can directly influence the amount of new business you’re getting, no one can afford to let negative feedback sit unattended. Every business makes mistakes, and sometimes customers are responding to situations beyond your control, but each review is a powerful opportunity to put your ethos and integrity on display. In short: responding to reviews is an easy way to look really good.

If you don’t have time to monitor every social media outlet and review site (who does?) a tool like Business Warrior is the easiest way to get on top of it. Business Warrior aggregates information from the most popular review sites so you can see every review from one powerful dashboard.

Want to try Business Warrior? Get started with your free trial here.

Here’s to a stronger, growing business.

23
Apr, 2020

By Rhett Doolittle

Business Warrior Sees 62% Subscriber Increase; Business Software Recommended by Inc Magazine for COVID-19 Response

Business Warrior Sees 62% Subscriber Increase; Business Software Recommended by Inc Magazine for COVID-19 Response

Leader in Small Business Software Provides Shareholder Updates

TEMPE, ARIZ. (NEWSFILE CORP.) APRIL 23, 2020 – Business Warrior (OTC Pink: KDNG) is pleased to announce corporate recognition across multiple industry publications, including Inc. Magazine, All Business and Small Business Computing. Business Warrior is the business software recommended by several national publications for helping small businesses affected by COVID-19 with an innovative software solution and free marketing services.

The company has trail-blazed 2020 by going public through a reverse merger completed on February 10th, yielding results that have improved each month. The company is executing a long-term strategy while improving customer acquisition, despite the current global crisis.

As the COVID-19 pandemic hit our small business community, Business Warrior made a major enhancement to their software to help businesses adapt their marketing efforts to coincide with new social distancing guidelines. Those changes resulted in a quarterly 300% improvement on the acquisition of new leads and a 62% increase in new subscribers. That momentum has increased in April as Business Warrior is on pace for a 200% increase in new subscribers.

The Business Warrior platform makes recommendations to small businesses on personalized tasks recommended to improve and grow. In a recent software update, subscribers now see if they are “ad ready” which tells them if they have major tasks to accomplish before launching marketing campaigns. The recommendations get the business at hand ready to grow or escalate growth, depending on the stage of the business. This solves a dominant problem for small businesses by lowering advertising costs while improving performance.



Business Owners Are Warriors

Business Warrior’s recent press discussing entry into the public markets (OTC Pink: KDNG) and support of businesses during the COVID-19 pandemic has garnered the attention of various industry outlets:

TalkCMO: https://talkcmo.com/coronavirus-crisis/business-warrior-is-providing-advertising-software-and-free-marketing/

Inc.: https://www.inc.com/inc-staff/free-tools-grants-video-conferencing-ad-credits-gift-certificates-cloud-storage-cyber-security.html

MarTechSeries: https://martechseries.com/sales-marketing/programmatic-buying/adtech-roundup-top-things-advertising-technology-3-april/

Business 2 Community: https://www.business2community.com/consumer-marketing/digital-marketing-tools-for-smbs-impacted-by-covid-19-02297925

Small Business Computing: https://www.smallbusinesscomputing.com/news/free-offerings-help-small-businesses-cope-with-covid-19.html

MarTechSeries: https://martechseries.com/sales-marketing/programmatic-buying/business-warrior-offers-free-marketing-advertising-software-small-businesses-coronavirus-outbreak/

Biz Journals: https://www.bizjournals.com/phoenix/news/2020/02/14/tempe-software-firm-expects-growth-after-becoming.html

FINSMES: https://www.finsmes.com/2020/02/business-warrior-goes-public.html

All Business: https://www.allbusiness.com/small-business-expert-predictions-trends-opportunities-125249-1.html

Business Warrior CEO Rhett Doolittle shared, “We are thrilled with the feedback we are receiving from both existing and new clients who are benefiting from our free COVID-19 software incentive. The benefits and support they receive today will bring them back as engaged, paying clients. In addition, the industry recognition has brought a larger audience to our platform as we continue to expand and ramp up sales and marketing.”

About Business Warrior:

Business Warrior software helps small business owners simplify and prioritize daily decisions to improve profitability. Business Warrior takes a holistic view of a business’s online reputation, listings, website, search results, and advertising and recommends the most important actions to drive new customers and improve financial results. Business Warrior is currently trading on OTC Markets under the stock ticker KDNG. We have completed the name change from Kading Companies to Business Warrior Corporation with the Wyoming Secretary of State. The paperwork is being submitted to FINRA for a name and ticker change.

For more information, please visit businesswarrior.com

Investor Relations:
Jonathan Brooks
investors@businesswarrior.com
(855) 884-5805

1 2 3
Short staffed and under stress: Small business tips for post-shutdown success
Business Warrior Q1 financial results since merger
Business Warrior Recognized for Executive Thought-Leadership during COVID
Reopening your business? Business Warrior discovers major problem facing over 90% of businesses reopening after COVID
Responding to Negative Reviews (With Examples)
Business Warrior Sees 62% Subscriber Increase; Business Software Recommended by Inc Magazine for COVID-19 Response