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Category : Case Study

By Rhett Doolittle

More New Customers for Small Businesses

More New Customers Drives Ice Cream Shop to Open 4th Location!

Key Success Factor

This traditional ice cream shop heavily relied on drive-by traffic and had a hard time getting more new customers. Business Warrior software helped them create a consistent social media presence, improve their SEO ranking and prioritize the managers time to focus on the customer experience.

By leveraging the key feature of the software, the operators were able to focus their time where it was needed most….the customer experience. Business Warrior prioritizes actions for the business on a weekly basis, so they know where to spend their time to drive the highest results. Management was able to focus on the customer experience resulting in more new customers, an increase in revenue and then a fourth location.

Here’s How They’re Using Business Warrior

Like many small businesses, they overlooked the importance of social media and listening to their customers. This ice cream shop is very traditional, and they were unsure how to leverage social media and how it affected their SEO results. Business Warrior simplified it for them by breaking down their entire digital landscape into a Growth Score and simple priority steps to take each week, which led to more new customers. This was something they could handle and they took advantage of it. They were able to create a strong social content strategy to keep their business relevant with their existing customers and to drive awareness for their brand.

What were the results?

Now opening it’s 4th location, they have gained a higher retention rate from their existing customers and have opened many doors to get more new customers in the door. They have an engaged social media following, their Google search results (SEO) have improved dramatically, they connect with their customers in a way they never thought possible, and have even started to drive customers from other parts of the city. Business Warrior has made it simple and efficient for them to improve their business consistently through improving each area of the business that drives new customer growth….social media, SEO, reviews, and their entire digital presence.

“I don’t see how why every business wouldn’t want to use Business Warrior.”

– CEO of Ice Cream Shop

By Rhett Doolittle

Franchise Marketing Software – Business Warrior

The Ultimate Franchise Marketing Software!

Large Fondue Franchise has a 6% revenue increase in the first 3 months.

Key to Success

As the franchise marketing results have skyrocketed, operators of each location have been able to reduce 10% of their time each month on social media and reputation management, reallocating that time to revenue growth initiatives.

Here’s How They’re Using Bluume Business Warrior

They have utilized Business Warrior to its full potential. From a franchise model, there was a disconnect in why some stores performed better than others. Leveraging Business Warrior’s consolidated view of all locations, leadership was able to diagnose reputation trends in the bottom performers and put action plans into place to increase scores.

What were the results?

With the unified reporting tool, both Management and Operators are experiencing efficiencies in communication regarding reputation management strategies and ways to increase foot traffic, leveraging that platform. In 3 short months, the average rating increase a ½ star, leading to a 6% increase in revenue.

“Business Warrior allows us to have the ability to get all of our reporting information all on our own. Coming from our franchisees, we went from low national visibility on reputation to everyone being on the same playing field which really makes it easy and a one-stop shop for all to have,”

– Business Development VP of the Fondue Franchise

By Rhett Doolittle

Predators

Predators have a 94% increase in Revenue

Located in Mesa, Arizona, Predators Reptile Center specializes in all things that creep, crawl, sting and scare. They love selling exotic reptiles and helping customers learn more about their unique reptiles.

Before partnering with Business Warrior, small business owner Christian Kaleta felt that his average monthly revenue was enough to cover his bills and stay afloat, but his sales were no longer increasing. He knew he needed to invest in a new marketing strategy, in order to gain customers and grow, but something was holding him back. Maintaining his current customer base and trying to improve his daily operations took over his day. Christian knew he had to start somewhere, so he created a Facebook page for his business. It was a start, but there just wasn’t enough time in his day to create, post, manage and schedule the volume of content required to entice (and win) new customers.

In Q1 of 2015, Business Warrior and Predators began their partnership, established monthly goals, and implementing a plan that would eventually lead to enough growth to open a second location.

How did we do it?

  • We made sure Predators was visible to every potential customer looking for exotic reptiles in Arizona or online. Business Warrior optimized hundreds of online listings for Predators to ensure their presence and accuracy on local and mobile search engines.
  • Business Warrior’s team of experts designed comprehensive marketing campaigns (ads, channels of promotion, imagery, messaging, targeting, landing pages, email communication, etc.) to offer discounts on ticket sales for Predators’ 2017 Reptile Expo. This campaign helped Predators gain traction on their online presence, earned a conversion rate of almost 3x the industry average and boosted foot traffic to attract attendance from 4,000 reptile lovers.
  • To help with efficiency, we installed a new tablet POS system to simplify accounting and inventory management and broadband Internet service to keep their business moving as fast as the reptiles within it.
  • Expanding upon the need for an increased online presence, we developed a content creation and posting strategy across the most popular social media platforms, to help Predators establish their brand, connect with current and new customers, and promote their offers.
  • We started responding to the ongoing conversation customers about Predators online through their reviews. Most of the feedback from customers was overwhelmingly positive; however, we were able to identify major trends within the negative reviews to help Christian gain an advantage over his competitors and more insight into the needs of his customers.

What were the results?

  • Massive growth in 18 months!
  • 94% spike in revenue.
  • 333% increase in followers across all social media platforms.
  • Preparing to open a second location, made possible by the huge surge in customer acquisition from Business Warrior’s marketing campaigns and promotions.

Where are they now?

  • Predators is still a part of the Business Warrior family!
  • Increased their average monthly revenue to $70,000 (42% higher than when they began working with Business Warrior!)
  • Projected to earn $1 million in annual revenue in 2017 – a huge uptick from the $360,000 yearly revenue earned in 2015!

By Rhett Doolittle

Habit Salon

Habit Salon grew followers by 70,000!

If you haven’t heard of Habit Salon yet, get ready to spend your next few hours being mesmerized by their incredible online social media presence.

If you don’t personally know one of their 111k Instagram followers or haven’t braided your hair along with one of their hundreds of tutorials, you may have seen their trademark perfectly tousled tresses on fitness stars such as Heidi Powell, Real Housewife Kim Zolciak Biermann, in photo shoots directed by industry-leading photographer Ty French or even in your Instagram feed from top beauty influencers that boast millions of followers.

Habit Salon, owned by Chrissy Rasmussen, built a nationally-known brand that continues to see success proven by their huge following – but it didn’t happen overnight.

How did we do it?

  • First, we cleaned up their social media profiles to create a great foundation for our new content. Optimization was performed on every element of their page – from their business description, to public photos.
  • Partnered with the Habit stylists by creating a picture station, ideal for capturing the final product, showcasing beautiful work and ensuring a consistent flow of content to utilize.
  • After building a huge content library, we committed to posting at least 1-2 times per day and implementing a tagging and hashtag strategy on every photo to include the client, top salons, beauty influencers and industry publications.
  • Created a video strategy for tutorials on the most popular services (braids, cuts, color, waves) to help Habit-lovers create the look from home. While social content displayed quick views, all posts linked to full-length videos on their YouTube channel to boost search engine rankings.
  • Built relationship with local Instagram influencers: in exchange for modeling for hair tutorials, we’d crosspost and promote content.

What were the results we get in 16 months?

  • 400% increase in revenue
  • Grew followers from 700 to 70,000
  • Achieved over 500,000 views on Habit’s YouTube channel

Where are they now?

  • If you’re trying to get an appointment, plan on being flexible with your schedule or waiting awhile for your stylist to get availability – they’re constantly booked!
  • Followers have reached over 111k, and it’s still growing.
  • Our tagging strategy helped Habit Stylists create their own brand to obtain thousands of followers to showcase their personal work.
  • Chrissy and her team are able to fly around the country to salons to partner in providing services to clients not located in Arizona and providing education to salon owners to teach their methods.
  • Building their brand is an understatement – they just launched their own line of hair extensions and services for events!

By Rhett Doolittle

Gelato Spot

Gelato Spot increased reputation by a full star!

In almost every city, there’s no shortage in the number of ice cream locations available to satisfy your cravings. After the huge spike in fro-yo franchises like Pinkberry and Yogurtland, you’ve probably found yourself noticing the self-serve locations for sweets on your daily commute.

Though these locations have seen success, they were ultimately built to capitalize on trends at the height of their popularity. Our partner Mei Lee, owner of the Gelato Spot, has built her multi-location business to capitalize on what sets her apart: authenticity, developing their craft from Northern Italian techniques and scaling their strict old-world standards to more than just  gelato.

Though these locations have seen success, they were ultimately built to capitalize on trends at the height of their popularity. Our partner Mei Lee, owner of the Gelato Spot, has built her multi-location business to capitalize on what sets her apart: authenticity, developing their craft from Northern Italian techniques and scaling their strict old-world standards to more than just  gelato.

Gelato Spot has three locations (with a fourth on the way!) in the Phoenix metropolitan area. Though they’re known for their creamy gelato, their menu includes wood-fired pizza and fresh brewed coffee that keep customers and potential franchisees coming back for more. Their plans to scale the already massive growth they’ve experienced are underway; at one point, success at this level didn’t seem feasible for Mei.

In 2014, Gelato Spot’s sales had been on the decline for three full years; this helped Mei decide it was time to get help on improving their online reputation strategy, branding, and internal operations. Business Warrior and Gelato Spot began their partnership in 2014 to implement a plan for growth to deliver a better customer experience, enough sales to justify a fourth location and building a brand that opened the door to bigger opportunities.

How did we do it?

  • We needed to understand the reason for three years of declining sales and found the answer within Gelato Spot’s online reviews. The average review communicated a great product, but poor customer service experience. We worked with Mei to build a customer service training program for current and new employees to help them understand how to improve the dining experience and tough situations  and set clear expectations on how they conduct themselves as a representative of the Gelato Spot Brand.
  • In addition to building a customer service training, Business Warrior individually responded to every negative online review the Gelato Spot had received and incentivized them to return with an offer to make up for their bad experience. Mei noticed a huge uptick in sales in the following month from this strategy alone!
  • As their menu evolved, so did the need for Gelato Spot’s branding to reflect their growth. We worked with Mei to make her vision a reality and completed a full rebrand for the Gelato Spot through their logo, coffee/ice cream cups, website and marketing materials.
  • We took advantage of new technology: we helped organize their back of house with full rewiring and installed a simplified POS system for better communication with the kitchen staff with a streamlined ordering system.
  • We utilized their existing customer-facing WiFi to gain social followers by directing customers to check in via Facebook prior to obtaining their wireless access – this brought a large increase in likes, check-ins, and engagement on content we created for them!
  • We optimized their social profiles and local listings to show their rebrand and communicate that they were open all day and offered more than just gelato!

What were the results?

  • Increased Gelato Spot’s average customer rating from 3.5 to 4.5.
  • By improving operations through a new POS system, rewiring and business consulting, we decreased their operational costs & increased overall profitability across all three locations.
  • Our WiFi and content posting strategies helped increase followers by 200% in the first 6 months of working together.
  • Their reputation management strategy has not only helped current employees understand how to navigate difficult situations, but also increased sales and 5-star reviews from their offers making up for negative experiences.

Where are they now?

  • Their constant uptick in revenue and new customers has created enough demand and revenue to support a fourth location.
  • Social engagement from their current and potential customers has increased significantly month over month.
  • After being approached by multiple investors, Mei has decided to bring Gelato Spot to the next level and scale their national presence by planning the rollout of their franchise opportunities.

By Rhett Doolittle

Ranch House Grille

Ranch House Grille Grew Facebook by 77%

Southwestern hospitality, hearty breakfast fare, and incredible chicken fried steak are all part of the experience at Ranch House Grille in Scottsdale, AZ. The small-town feel typically reserved for Midwestern suburbs comes through immediately – and that feeling is exactly what Leland Cline envisioned creating when he opened the doors of Ranch House Grille.

Leland is an expert in Southwestern food – but self-admittedly, isn’t an expert when it comes to handling the marketing for his business.

As a business owner, Leland doesn’t have enough time in his day to run his kitchen and Facebook ads simultaneously. He had worked with various marketing firms in the past, but wasn’t seeing the ROI or any new customers… partly because the content generated was inauthentic and partly because they didn’t target ads to his audience.

That’s where we came in and started our partnership with Ranch House Grille.  Our ads increased their brand’s reach by almost 9x the industry average… which brought in an insane amount of new customers, particularly for their lunch hours. Leland said it best, stating that “Getting people in the door is not my forte.. now there is someone who knows what they are doing and they are doing it correctly so I don’t have to think about it”.  

How did we do it?

  • Optimized and corrected their online and local listings to make sure they were found by customers.
  • Created and posted original content that matched Leland’s brand voice and shifted focus to his team instead of his menu.
  • Partnered with Leland to develop a comprehensive reputation management strategy, personalized for both positive and negative experiences with corresponding offers and specials for each.
  • Built and designed ads promoting an offer to entice new customers and gain additional foot traffic during their slow lunch.
  • Created branded landing pages optimized for mobile devices to capture customer information and stored within Leland’s personal CRM system.
  • Designed a workflow of follow-up email communication to supplement customers with their coupon, additional offers and opportunities to follow their social media accounts.

What were the results?

  • In one month, we increased their Facebook reach by 77.8%.
  • After implementing our comprehensive marketing system, Leland had his best-performing year in Ranch House history!

Where are they now?

  • Ranch House Grille is still serving up the best chicken fried steak Arizona has to offer.
  • Increasing wait times for both breakfast and lunch, due to the amount of new customers from Business Warrior’s offer campaigns.
  • Developing additional menu items and offers with Business Warrior to help open another location.

By Rhett Doolittle

IBD

IBD hits $30,000 in ROI

Your home design is everything that makes up who you are – your passions, lifestyle, family, and personality are all captured in the look and feel of your personal space. However, blending an aesthetic that captures your personal style with a space that’s actually livable is a talent only a few designers accomplish. Alicia Newman, owner of IBD Studio, is one of the few designers that can make your house feel like the home you’ve always dreamed of.

Alicia began her journey in digital marketing by trying to navigate social media and ad campaigns on her own. Between managing multiple design projects, balancing multiple vendors, and maintaining her day-to-day operations, she was overwhelmed by how to find the right combination of online products to expand her brand’s reach to find qualified customers.

Business Warrior began working with Alicia to help find the perfect product blend to get her more new customers – and an actual return on her marketing spend – so she could get back to doing what she loves. She now has a huge ROI from one month of marketing campaigns and an unreal conversion rate.

“Business Warrior was able to take some of that stress off my shoulders, but it has become more than that. It’s a true partner! I now have a marketing firm as another arm of IBD studio. Business Warrior has been a wonderful tool as a small business owner because I know it’s getting done, I see the results and then I go back and start designing and getting back to work for my clients.”

– Alicia Newman 2017

How did we do it?

  • Showcased Alicia’s beautiful designs on all social media platforms – particularly the visually-focused mediums of Pinterest and Instagram – to create additional buzz and reach.
  • Utilized Alicia’s huge content library of design work to create a posting strategy across social media with original content and tags/mentions of influencers in the design field on a local and national level to aid in social presence and support her public relations strategy.
  • Designed an advertising campaign to promote an offer outside of the industry norms; including the copy, imagery, A/B testing strategy of the ads and landing pages, and lookalike audiences to remarket to potential new customers.
  • Designed email automation based on user behavior from the landing page to deliver customize messaging to each customer based on the action path they took.
  • Helped Alicia organize her customer contact information in a CRM system and trained her team on the platform to track where they came from, products they’ve purchased, email communication sent and score them based on quality.

What were the results?

  • Within the first month of her advertising campaign, Business Warrior generated $30,000 in ROI for IBD Studio from our targeted approach
  • Her advertising campaign from Business Warrior boasts an 100% conversion rate (for context – the industry standard is 9.21%)
  • She now has a huge presence on social media with optimized profiles. Her client engagement on the original content we post on their behalf is up month over month.

Where are they now?

  • Finding more new customers across the Scottsdale area with Business Warrior
    : check out their client showcase here!

By Rhett Doolittle

Parkhouse Eatery

Parkhouse Eatery Increased Traffic In 6 Months!

Parkhouse Eatery is not your typical San Diego restaurant. Their menu options bring a simple elegance to their location, a house that once held the St. Vincent de Paul thrift store! When paired with the neighborhood feel and year-round patio weather in San Diego, it’s become loved by Southern California locals and visitors alike.

Parkhouse owner, Tony Loiacono, relied on word-of-mouth to get new customers for years. It worked for awhile… until a positive online presence and digital marketing became imperative for businesses, particularly in the hospitality industry. After exploring his options, trying social media management himself, and working with another company short-term, Tony reached out to Business Warrior and asked us for help.

Business Warrior worked with Tony to identify his goals and made it our mission to make a huge impact on his breakfast/ brunch sales and ROI.

“After working with Business Warrior for the first 6 months, I have seen such an increase in interactive traffic and business, I had decided to sign on with the next level. I highly recommend teaming up with Business Warrior. They are professional and they deliver.”  Tony Loiacono – Owner of Parkhouse Eatery – San Diego, CA

How did we do it?

  • Optimized over 150 online and local listings to correct his address and correct hours of operation.
  • Refreshed his social media presence with brand new profile and cover photos, descriptions and consistent branding.
  • Coordinated a photo shoot at his location to build up a library of over 500 images.
  • Created custom content with a strategic posting calendar to promote the ambiance, menu items, and breakfast/brunch experience to generate more buzz for Parkhouse.
  • Ran targeted marketing campaigns promoting his breakfast/brunch specials and offers.
  • Built out a reputation management strategy to respond to every review and provide special offers to reviewers who gave 1-3 stars to entice them to give Parkhouse a second chance.
  • Designed email marketing in the form of newsletters and automated follow-up sequences to keep a steady conversation with his current customers and entice them to come back.

What were the results?

  • After 3 months of optimizations, improvements, content and tactics, we were able to generate a huge increase in breakfast and brunch attendance and sales.
  • Business Warrior increased the average ticket price by providing Tony with market research of his competitors.
  • Brought back 25% of lost customers from negative reviews with our reputation management strategy.
  • Raised their star rating on Yelp from a 3 to a 4 in just 8 months!

Where are they now?

  • Since Business Warrior has taken over their social media Parkhouse Eatery has been able to spend the time they want on creating the perfect restaurant atmosphere and trendy meals.
  • They are continuing to grow with Business Warrior in various ways. Some of those ways being through online social media postings, reputation management, and online marketing campaigns.
More New Customers for Small Businesses
Franchise Marketing Software – Business Warrior
Predators
Habit Salon
Gelato Spot
Ranch House Grille
IBD
Parkhouse Eatery