Is Blogging a Good Marketing Tool?
It seems like everyone has a blog nowadays. It’s not just a fun trend – it’s a marketing strategy! But is blogging a good marketing tool? Yes! In fact, blogging can actually be one of the most powerful tools in…
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Featured posts
The Dos and Don’ts of Email Marketing
Email marketing is a reliable way of getting new leads, sharing news about your business, and building interaction and trust between you and your customers. While it’s one of the older forms of digital marketing, it’s still an important part…
How to Reach the Right Audience on TikTok
Every ad platform gives businesses the ability to target the right audience. TikTok is no different! Though it may seem harder to navigate because of how new the platform is and how it works via swiping through videos. Finding the…
How to Make a Killer TikTok Ad
TikTok has taken the world by storm in recent years and is a hot spot for digital marketing as well. If you want to build your brand in the short video space, Business Warrior is breaking down the essentials so…
How to Lower Your CPC (Cost per Click)
If you want the reward of more sales, then every advertising campaign comes with a cost. In the case of Google and Facebook, that cost is known as your CPC – your cost per click. Every time someone clicks on…
How to Set an Effective Google Ads Budget
Every business wants to advertise online, though the initial learning curve is often enough to keep them from doing so. Business Warrior is tackling that learning curve at its first step: setting an effective budget. Last month, we went over…
Business 101: Adding Extra Value to Convert Leads into Customers (Pt. 3)
Everyone is loyal to a brand, whether they’re actively thinking about their loyalty or not. Your favorite restaurant or fast food chain, your favorite pair of shoes, or your favorite pet food — they’re all brands that you buy from…
How to Set an Effective Facebook Ad Budget
One of the most overlooked components of a good Facebook ad campaign is knowing how much to spend on the ad budget. Setting an advertising budget can seem like the simplest thing in the world, until you realize that your…
Business 101: Turning an Online Lead into a Customer (Pt. 2 of 3)
When you’re a small business owner, you know that every lead counts. You also know that you can’t always rely on foot traffic and referrals to keep new customers walking into your door. That’s why you turn to digital marketing.…
Business 101: Turning Walk-ins into Recurring Customers Using Lead Nurturing (Pt. 1 of 3)
For small businesses, converting a walk-in or an online visitor into a new customer is everything. It can be a challenge to convert a researcher or a bored window shopper into someone who wants to spend their money with you.…