One of the most overlooked components of a good Facebook ad campaign is knowing how much to spend on the ad budget. Setting an advertising budget can seem like the simplest thing in the world, until you realize that your…
The holistic health industry may feel oversaturated with competition, but that’s where online marketing comes in. The right strategy can bring in more customers by using the right keywords and targeting techniques by ranking your website higher on Google. In…
It isn’t always easy to ask someone for reviews, especially if you’re a growing business. You want everything to run smoothly and don’t want to have to deal with negativity. We get it. However, reviews are an essential part of…
When you’re a small business owner, you know that every lead counts. You also know that you can’t always rely on foot traffic and referrals to keep new customers walking into your door. That’s why you turn to digital marketing.…
When you think of “email marketing,” what do you think of? Is it the discounts that appear mysteriously in your inbox, or the newsletters you signed up for? Or do you think that it’s spam and delete it? In our…
Fall is in the air. It’s the season for change, the time for reflection, and the time to start planning for the holidays. As a business owner, it is the season of balance and preparation. You’re managing your day-to-day work…
By now, you’ve probably heard us mention “SEO” a few times. In fact, search engine optimization has been a hot topic in our blogs, and on our Twitter, Facebook, and Instagram. However, we never really went in-depth into what it…
Get more reviews with these 5 effective (and free) tips There’s one simple truth: consumers rely on online reviews to determine where they spend their money. In fact, 90% of buyers reported to have checked a business’ reviews before reaching…
Responding to Negative Reviews (With Examples) Your online reputation matters – in fact, it matters so much that calling it your “online reputation” is fairly redundant. With over 90% of consumers checking online reviews before deciding where to go, your…
There is no question that search engines have transformed the way businesses approach their marketing strategy. “According to a Local Consumer Review Survey, 97% of consumers used the web to find a local business last year” It’s no surprise that…
