Category : POS Systems

All posts & articles that relate to Point-of-sale systems, software, hardware, and best practices!

By Rhett Doolittle

Press Release: Bluume and Fulton Partner to Offer New Payment Solution

Bluume and Fulton Partner to Offer New Payment Solution

For Immediate Release

TEMPE, Ariz., March 26, 2019 ( – Bluume ( and Fulton Financial Corporation are excited to announce a partnership to bring Bluume’s premium point-of-sale (POS) solution to small to medium-sized merchants in Fulton’s portfolio, based primarily in the Mid-Atlantic United States. This partnership gives Fulton’s customers a growth tool as an alternative to the traditional payment solutions that exist in the current market. Bluume’s point-of-sale systems are designed to help small business owners increase sales, save time and money, operate their business more efficiently and improve the overall customer experience.

Bluume POS integrates features that are essential to the daily operations of a business such as full menu customization, employee management and inventory tracking. Business owners can track their business performance from anywhere with a state-of-the-art business analytics dashboard.

“This partnership will provide a pathway to helping local business owners become more efficient, profitable and successful. From the beginning, I’ve been impressed with the manner that Fulton takes care of their clients and their commitment to improving local communities,” says Rhett Doolittle, CEO of Bluume.

Bluume is a technology and payment-centric marketing firm that’s made it their mission to help their payments partners grow revenue through value-added products including POS systems, their Brand IQ software ( and custom marketing solutions. Bluume has a team of seasoned payments marketing experts with years of experience that helps them uniquely solve the nuances and intricacies that financial and payment companies are faced with operationally.

“Our small business customers want easy-to-use, affordable solutions and that’s exactly why we partnered with Bluume,” said Colin Kaye, senior vice president and general manager of Fulton’s Merchant Card Services. “This is a great product that will help small businesses effectively manage their day-to-day operations so they can focus on serving their customers.”

Fulton Financial continues to provide their small business merchants with the tools and services they need to succeed and grow their business. The partnership with Bluume gives Fulton a unique way to stand apart from other banks in the payments industry by providing an innovative point-of-sale solution that offers more than just competitive pricing and robust features.

To learn more about how Bluume is dedicated to the growth of its partners, click the link here:

About Fulton Financial Corporation:
Fulton Financial Corporation, a $20.7 billion Lancaster, Pennsylvania-based financial holding company, has approximately 3,700 employees and operates more than 220 offices in Pennsylvania, Maryland, Delaware, New Jersey and Virginia through four subsidiary banks – Fulton Bank, N.A.; Fulton Bank of New Jersey; Lafayette Ambassador Bank; and The Columbia Bank.

About Bluume:
Bluume is a Phoenix-based marketing, sales and technology company. Since 2014, Bluume has specialized in a state-of-the-art marketing tool that helps businesses grow their online footprint, providing a wide range of products and services including social media, reputation management, managed accounting, web development and custom POS systems.

Additional Links

Bluume POS Introduction

Original Source:

By Rhett Doolittle

Habit Salon

Habit Salon grew followers by 70,000!

If you haven’t heard of Habit Salon yet, get ready to spend your next few hours being mesmerized by their incredible online social media presence.

If you don’t personally know one of their 111k Instagram followers or haven’t braided your hair along with one of their hundreds of tutorials, you may have seen their trademark perfectly tousled tresses on fitness stars such as Heidi Powell, Real Housewife Kim Zolciak Biermann, in photo shoots directed by industry-leading photographer Ty French or even in your Instagram feed from top beauty influencers that boast millions of followers.

Habit Salon, owned by Chrissy Rasmussen, built a nationally-known brand that continues to see success proven by their huge following – but it didn’t happen overnight.

How did we do it?

  • First, we cleaned up their social media profiles to create a great foundation for our new content. Optimization was performed on every element of their page – from their business description, to public photos.
  • Partnered with the Habit stylists by creating a picture station, ideal for capturing the final product, showcasing beautiful work and ensuring a consistent flow of content to utilize.
  • After building a huge content library, we committed to posting at least 1-2 times per day and implementing a tagging and hashtag strategy on every photo to include the client, top salons, beauty influencers and industry publications.
  • Created a video strategy for tutorials on the most popular services (braids, cuts, color, waves) to help Habit-lovers create the look from home. While social content displayed quick views, all posts linked to full-length videos on their YouTube channel to boost search engine rankings.
  • Built relationship with local Instagram influencers: in exchange for modeling for hair tutorials, we’d crosspost and promote content.

What were the results we get in 16 months?

  • 400% increase in revenue
  • Grew followers from 700 to 70,000
  • Achieved over 500,000 views on Habit’s YouTube channel

Where are they now?

  • If you’re trying to get an appointment, plan on being flexible with your schedule or waiting awhile for your stylist to get availability – they’re constantly booked!
  • Followers have reached over 111k, and it’s still growing.
  • Our tagging strategy helped Habit Stylists create their own brand to obtain thousands of followers to showcase their personal work.
  • Chrissy and her team are able to fly around the country to salons to partner in providing services to clients not located in Arizona and providing education to salon owners to teach their methods.
  • Building their brand is an understatement – they just launched their own line of hair extensions and services for events!

By Rhett Doolittle

Gelato Spot

Gelato Spot increased reputation by a full star!

In almost every city, there’s no shortage in the number of ice cream locations available to satisfy your cravings. After the huge spike in fro-yo franchises like Pinkberry and Yogurtland, you’ve probably found yourself noticing the self-serve locations for sweets on your daily commute.

Though these locations have seen success, they were ultimately built to capitalize on trends at the height of their popularity. Our partner Mei Lee, owner of the Gelato Spot, has built her multi-location business to capitalize on what sets her apart: authenticity, developing their craft from Northern Italian techniques and scaling their strict old-world standards to more than just  gelato.

Though these locations have seen success, they were ultimately built to capitalize on trends at the height of their popularity. Our partner Mei Lee, owner of the Gelato Spot, has built her multi-location business to capitalize on what sets her apart: authenticity, developing their craft from Northern Italian techniques and scaling their strict old-world standards to more than just  gelato.

Gelato Spot has three locations (with a fourth on the way!) in the Phoenix metropolitan area. Though they’re known for their creamy gelato, their menu includes wood-fired pizza and fresh brewed coffee that keep customers and potential franchisees coming back for more. Their plans to scale the already massive growth they’ve experienced are underway; at one point, success at this level didn’t seem feasible for Mei.

In 2014, Gelato Spot’s sales had been on the decline for three full years; this helped Mei decide it was time to get help on improving their online reputation strategy, branding, and internal operations. Business Warrior and Gelato Spot began their partnership in 2014 to implement a plan for growth to deliver a better customer experience, enough sales to justify a fourth location and building a brand that opened the door to bigger opportunities.

How did we do it?

  • We needed to understand the reason for three years of declining sales and found the answer within Gelato Spot’s online reviews. The average review communicated a great product, but poor customer service experience. We worked with Mei to build a customer service training program for current and new employees to help them understand how to improve the dining experience and tough situations  and set clear expectations on how they conduct themselves as a representative of the Gelato Spot Brand.
  • In addition to building a customer service training, Business Warrior individually responded to every negative online review the Gelato Spot had received and incentivized them to return with an offer to make up for their bad experience. Mei noticed a huge uptick in sales in the following month from this strategy alone!
  • As their menu evolved, so did the need for Gelato Spot’s branding to reflect their growth. We worked with Mei to make her vision a reality and completed a full rebrand for the Gelato Spot through their logo, coffee/ice cream cups, website and marketing materials.
  • We took advantage of new technology: we helped organize their back of house with full rewiring and installed a simplified POS system for better communication with the kitchen staff with a streamlined ordering system.
  • We utilized their existing customer-facing WiFi to gain social followers by directing customers to check in via Facebook prior to obtaining their wireless access – this brought a large increase in likes, check-ins, and engagement on content we created for them!
  • We optimized their social profiles and local listings to show their rebrand and communicate that they were open all day and offered more than just gelato!

What were the results?

  • Increased Gelato Spot’s average customer rating from 3.5 to 4.5.
  • By improving operations through a new POS system, rewiring and business consulting, we decreased their operational costs & increased overall profitability across all three locations.
  • Our WiFi and content posting strategies helped increase followers by 200% in the first 6 months of working together.
  • Their reputation management strategy has not only helped current employees understand how to navigate difficult situations, but also increased sales and 5-star reviews from their offers making up for negative experiences.

Where are they now?

  • Their constant uptick in revenue and new customers has created enough demand and revenue to support a fourth location.
  • Social engagement from their current and potential customers has increased significantly month over month.
  • After being approached by multiple investors, Mei has decided to bring Gelato Spot to the next level and scale their national presence by planning the rollout of their franchise opportunities.

By Rhett Doolittle

Parkhouse Eatery

Parkhouse Eatery Increased Traffic In 6 Months!

Parkhouse Eatery is not your typical San Diego restaurant. Their menu options bring a simple elegance to their location, a house that once held the St. Vincent de Paul thrift store! When paired with the neighborhood feel and year-round patio weather in San Diego, it’s become loved by Southern California locals and visitors alike.

Parkhouse owner, Tony Loiacono, relied on word-of-mouth to get new customers for years. It worked for awhile… until a positive online presence and digital marketing became imperative for businesses, particularly in the hospitality industry. After exploring his options, trying social media management himself, and working with another company short-term, Tony reached out to Business Warrior and asked us for help.

Business Warrior worked with Tony to identify his goals and made it our mission to make a huge impact on his breakfast/ brunch sales and ROI.

“After working with Business Warrior for the first 6 months, I have seen such an increase in interactive traffic and business, I had decided to sign on with the next level. I highly recommend teaming up with Business Warrior. They are professional and they deliver.”  Tony Loiacono – Owner of Parkhouse Eatery – San Diego, CA

How did we do it?

  • Optimized over 150 online and local listings to correct his address and correct hours of operation.
  • Refreshed his social media presence with brand new profile and cover photos, descriptions and consistent branding.
  • Coordinated a photo shoot at his location to build up a library of over 500 images.
  • Created custom content with a strategic posting calendar to promote the ambiance, menu items, and breakfast/brunch experience to generate more buzz for Parkhouse.
  • Ran targeted marketing campaigns promoting his breakfast/brunch specials and offers.
  • Built out a reputation management strategy to respond to every review and provide special offers to reviewers who gave 1-3 stars to entice them to give Parkhouse a second chance.
  • Designed email marketing in the form of newsletters and automated follow-up sequences to keep a steady conversation with his current customers and entice them to come back.

What were the results?

  • After 3 months of optimizations, improvements, content and tactics, we were able to generate a huge increase in breakfast and brunch attendance and sales.
  • Business Warrior increased the average ticket price by providing Tony with market research of his competitors.
  • Brought back 25% of lost customers from negative reviews with our reputation management strategy.
  • Raised their star rating on Yelp from a 3 to a 4 in just 8 months!

Where are they now?

  • Since Business Warrior has taken over their social media Parkhouse Eatery has been able to spend the time they want on creating the perfect restaurant atmosphere and trendy meals.
  • They are continuing to grow with Business Warrior in various ways. Some of those ways being through online social media postings, reputation management, and online marketing campaigns.
Habit Salon
Gelato Spot
Parkhouse Eatery