If you want to sell your skills as a permanent makeup artist, then you need to become a local master of digital spaces. That means putting your business in the right places online to attract local clients and showcasing your…
Are you ready to begin advertising your holistic health services on Facebook? There are a few things you need to know first; namely, what you can’t say on the platform. It is common practice for big advertising platforms such as…
If you want the reward of more sales, then every advertising campaign comes with a cost. In the case of Google and Facebook, that cost is known as your CPC – your cost per click. Every time someone clicks on…
Every business wants to advertise online, though the initial learning curve is often enough to keep them from doing so. Business Warrior is tackling that learning curve at its first step: setting an effective budget. Last month, we went over…
Everyone is loyal to a brand, whether they’re actively thinking about their loyalty or not. Your favorite restaurant or fast food chain, your favorite pair of shoes, or your favorite pet food — they’re all brands that you buy from…
Who is your audience? That is to say, what does your ideal customer look like? Are they male, female, younger or older, and what problem are they looking to solve with your service? That’s your audience avatar. Creating an accurate…
One of the most overlooked components of a good Facebook ad campaign is knowing how much to spend on the ad budget. Setting an advertising budget can seem like the simplest thing in the world, until you realize that your…
The holistic health industry may feel oversaturated with competition, but that’s where online marketing comes in. The right strategy can bring in more customers by using the right keywords and targeting techniques by ranking your website higher on Google. In…
It isn’t always easy to ask someone for reviews, especially if you’re a growing business. You want everything to run smoothly and don’t want to have to deal with negativity. We get it. However, reviews are an essential part of…
When you’re a small business owner, you know that every lead counts. You also know that you can’t always rely on foot traffic and referrals to keep new customers walking into your door. That’s why you turn to digital marketing.…
