Category Small Business Tips
How to Improve Quality Score for Google Ads
Every Google Ad comes with something called a “Quality Score.” These scores are what you might expect – they determine the quality of your ads. But what are they based on and how can you improve the Quality Score for…
How Does Blogging Help SEO?
Does blogging help SEO? The short answer is a resounding yes! SEO and blogging often go hand-in-hand. Blogs are the active onsite lifeblood of SEO – they are your driver of keywords and gives you the ability to diversify your…
The Two Most Valuable Places to Advertise Your Permanent Makeup Clinic
If you want to sell your skills as a permanent makeup artist, then you need to become a local master of digital spaces. That means putting your business in the right places online to attract local clients and showcasing your…
What You Can and Can’t Say in Holistic Health Facebook Ads?
Are you ready to begin advertising your holistic health services on Facebook? There are a few things you need to know first; namely, what you can’t say on the platform. It is common practice for big advertising platforms such as…
How to Lower Your CPC (Cost per Click)
If you want the reward of more sales, then every advertising campaign comes with a cost. In the case of Google and Facebook, that cost is known as your CPC – your cost per click. Every time someone clicks on…
How to Set an Effective Google Ads Budget
Every business wants to advertise online, though the initial learning curve is often enough to keep them from doing so. Business Warrior is tackling that learning curve at its first step: setting an effective budget. Last month, we went over…
Business 101: Adding Extra Value to Convert Leads into Customers (Pt. 3)
Everyone is loyal to a brand, whether they’re actively thinking about their loyalty or not. Your favorite restaurant or fast food chain, your favorite pair of shoes, or your favorite pet food — they’re all brands that you buy from…
Step-by-Step Guide to Creating Audience Avatars for Your Acupuncture Clinic
Who is your audience? That is to say, what does your ideal customer look like? Are they male, female, younger or older, and what problem are they looking to solve with your service? That’s your audience avatar. Creating an accurate…
How to Set an Effective Facebook Ad Budget
One of the most overlooked components of a good Facebook ad campaign is knowing how much to spend on the ad budget. Setting an advertising budget can seem like the simplest thing in the world, until you realize that your…