How to Ask Your Med Spa Clients for Good Reviews
It isn’t always easy to ask someone for reviews, especially if you’re a growing business. You want everything to run smoothly and don’t want to have to deal with negativity. We get it.
However, reviews are an essential part of ranking higher in local searches and in getting sales. In fact, 84% of consumers trust online reviews as much as personal recommendations. So the more reviews you have and the better they are, the more likely you are to get more sales.
But, why does all of this matter?
Reviews Matter for Everything
For a med spa, reviews means everything. Word of mouth is crucial for people to trust what you do — you’re working on their health and image, which a lot of people don’t willingly put in someone else’s hands.Good reviews are the best way to gain trust, increase credibility, and get business. Studies have shown that having a long list of reviews and customer testimonials:
- Enhances reputation
- Increases ratings
- Strengthens customer relationships
- Increases opportunity for growth
- Improves your conversion rate (sales)
- Is an asset for marketing and social media
So, how do you ask your clients for good reviews? There are a few ways, but before we get into those, take a deep breath. Asking for good reviews is easier than you may think!
In December 2019, Brightlocal found that 76% of those who are asked to leave reviews actually go on to do so. This means customers are more likely to help you out, especially if you ask them the right way.
How to Ask Your Clients for Good Reviews
Asking for a good review can be simple. You can always ask over the phone, through emails, on your website, or over social media. You also don’t want to get a huge influx of reviews right away. Stagger out when you ask for them so they look more authentic.
No matter where you ask, here are a few things to keep in mind.
Know who you’re asking before you ask it. It isn’t always a good idea to ask every single client to leave a review — especially if they’re unhappy or in a hurry.
You don’t need to ask for a review in person, though we do recommend it for long-term clients and satisfied customers. Catch them in the moment and when they’re in a good mood and they’ll likely reciprocate.
If you have clients who are a little more shy or want to be as discreet as possible that they’re coming to your clinic, then don’t ask them for public reviews. You can always ask them for feedback and what you can do to make their next visit more comfortable, but don’t put them in an awkward situation by asking them for online reviews.
What approach you choose and how you initiate the request for a review will affect what kind of response you get. Instead of just asking for a client to review your business, you can ask them any of the following:
- Where can we improve?
- What can we do to earn a five-star review from you?
- Would you be willing to write a review for us?
- We wanted to thank you for visiting our store. How was your experience with us?
- What are the best/worst things about working with us?
Don’t shout after your client to leave a review or open with it. We always recommend striking up a conversation with them. Ask them about their day, if they need any product recommendations, if they’re happy with your service, or if they need anything at all from you.
Make it all about them before you turn the conversation into a favor and do not ask for a review after their first positive remark. You want to be as genuine as possible, so skip all of the sales-talk and instead focus on them. Their experience is what matters most. If they feel that way, then they will be more inclined to leave a positive review — sometimes even without asking!
Don’t bank on that though. Once the conversation closes, you can bring up how much it would mean to you if your client repeated all of that in a review. Again, make it genuine! Do not push them to do it, just mention it passing and move on. Your client will love you for that.
Don’t be afraid to jump on any openings. If you have a self-proclaimed happy customer, then ask them to share their experience online. You don’t need to introduce the topics of reviews if the client brought up how happy they are first. Of course, keep it genuine and don’t push them. Keep the tone positive and comfortable, even if they decline.
We recommend responding to their praise with something like this:
“Thank you so much! I’m so happy that you’re happy with our service. I would love it if you shared your experience on <review site of choice> if you’re comfortable? It would really help get word out that we can help others with <service they used>.”
If they don’t say yes, that’s okay! Never push them to do things they’re uncomfortable with.
Here are some ideal moments to ask for reviews:
- When a customer returns for another session
- When the session is complete
- At the end of a conversation
- When you have done something to make the client happy
Not everything you try will work and that’s okay! Experiment with different methods and different approaches to your reviews. Try asking in-person, following up in an email or on the phone, or get creative with it. Not all reviews need to be in a 5-star setting after all.
Ask clients to snap photos in the clinic, or afterwards when they’re looking their best, and tag you. You can later ask for their permission to use their photos on your social media, Google My Business, or website!
However, never offer a discount or paid promotion for leaving a good review. This practice is not allowed by major review sites such as Google and Facebook and could have negative consequences for your online business listings.
And that’s it! The number one thing you need to remember from all of this is to be genuine and never push someone for a 5-star review.
So, what about when you get a bad review? Don’t worry, we have a blog all about that too, which you can read here.
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