How to Choose the Best Keywords for Your Holistic Health Clinic
The holistic health industry may feel oversaturated with competition, but that’s where online marketing comes in. The right strategy can bring in more customers by using the right keywords and targeting techniques by ranking your website higher on Google.
In today’s Business Warrior blog, we’re going over how to choose the best keywords to get your business noticed and to bring in more customers, naturally, through SEO (search engine optimization).
We hear you — what’s a keyword? A keyword or keyphrase are search queries that people type into search engines like Google. For holistic health, they’re commonly centered around services, wellness techniques, and prices.
Picking the right keywords and keyword phrases is one of the most important steps in successful SEO. Increasing traffic to your site is a priority, but attracting the right audience is a necessity. Choosing the most effective keywords to connect with your target market can take time and research, but the results will be worth it.
5 Tips for Helping You Choose the Right Keywords
1. Think Like A Customer While Doing Research
One of the biggest mistakes holistic health clinics make is that they don’t always think like their customers or like new customers. Not everyone is going to know what you do and how their services will help them. They could see “homeopathy” and “acupuncture” and not really know what they are or what they’re for, so it’s up to you to break down those walls and misconceptions immediately through keywords.
For this part, we recommend using a keyword tracker like Ahrefs. This will allow you to see how many people are searching these terms each month, how difficult it would be to rank on Google’s first page for these keywords, and what the current top ranking pages are.
To begin, ask yourself, ‘If I wanted to find one of these products or services, what would I type into Google?’ You may ask yourself:
- What is homeopathy
- What are the benefits of acupuncture?
The important thing is to go beyond the “what is it,” and look into more buy-intent keywords based around the “how does it help” questions. Look at keywords and phrases like this as well:
- Acupuncture and weight loss
- Acupuncture for fertility
- Acupuncture for arthritis
- ADHD Homeopathy
- Homeopathy for sore throat
- Homeopathy eczema
Why This Matters
Thinking like a customer when you’re doing keyword research is the best way to build awareness around your brand. If you’re answering common questions through blogs and web pages, then your business is more likely to be seen than others who are not.
You’re also bringing a new form of care to your potential client when they’re considering all of their care options. They could be researching for ways to control their allergies and come across your “Homeopathy and Allergies” blog. This new level of awareness could turn them into a recurring client!
2. Understand Keyword Types
Not every keyword is the same! There are actually three types of keywords:
- Head keywords
- Body keywords
- Long Tail keyword
Head keywords are one or two words in length and have the most search volume, but also the most competition. Think of keywords like “Homeopathy,” and “acupuncture clinic.”
Body keywords are a little longer, usually two to three words. Keywords like “Acupuncture for arthritis” show up here. This will be the bulk of your keywords — they’re diverse in search volume and competition, which makes them viable for you to target.
Long Tail phrases are four words plus. They produce focused results and most people have learned to use them while searching. These often have lower search volume, but low competition too, which means you can find new clients that other clinics aren’t targeting!
3. Study The Competition
This one is obvious, but you want to know what your competitors are doing and what keywords they’re targeting so you can learn from their actions. Ahrefs and other keyword tools allow you to see exactly what your competition is ranking for and how they’re ranking for it.
Here’s a quick guide for you:
- List your top 3-5 competitors
- Go to Ahref’s Site Explorer
- Type in your competitor’s website (NOT a social media page)
- See their top keywords and what web page/blog they’re attached to
- Make your own strategy to compete for their keywords by publishing your own content
If you don’t have Ahrefs, you can also pull up your competitors page and look for the following:
- Service names in headers
- Repeated words and phrases in their copy that relate to the industry
- In the metadata (look for title, descriptions, and alt text)
- Blog titles (they’re often keywords!)
Looking at your competitor’s keywords will not only help you see what you could be forgetting, but also help broaden your list of ideas.
4. Analyze Search Intent
Search intent helps identify what keywords you should be using based on why people search them. The “why” is divided into three categories:
- Navigational – the user wants to find another web page
- Informational – researching a topic
- Commercial – desire to make a purchase
To choose the right keywords with the best results you need to think like your clients. It’s most likely that your clients are in the informational and commercial search intent stages. They want more information on how your services can help their specific problems, or are looking to find the best clinic in town to help them.
For example, you’re going to want to target keywords like “What is Homeopathy” in a blog post, while targeting more commercial/buy-intent keywords like “Acupuncture for arthritis” on the related service page of your website.
5. Map Each Keyword to a Specific Page on Your Website
The final step in the process is mapping each target keyword to a specific page on your website. Remember: websites don’t rank. Web pages do. This means that your homepage, your individual service pages, your blogs, and everything in between will rank for different keywords, but your entire website will not.
Keep a list of what keyword is going where — which web page, and all of your blogs. That way, you’re organized and don’t create internal competition for a keyword.
Now that you know all of this, you’re ready to start implementing your SEO. Don’t worry — we have a guide on that too. We also have tips on perfecting your local SEO based on Google’s algorithm, so be sure to check those out too!
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