How to Use Facebook to Increase Sales
Discovering a new business will always be thrilling. Whether it’s a friend telling you about a unique restaurant they found or a recently developed building in your neighborhood, it all comes with the opportunity of experiencing something new. However, having your business discovered in today’s digital world will take more than just a nice location. You will also need to learn how to use Facebook to increase sales in order to evolve from word of mouth advertising, to the fingertips of digital advertising.
What used to be only accessible through traditional forms of advertising such as; TV commercials, billboards and radio ads, can now be achieved through cell phones and social media pages. Essentially, instead of seeking out a business, it will find you first.
Let’s say there’s a potential customer looking to try a trendy new restaurant; rather than having to rely on word of mouth the restaurant can focus on this potential customer by choosing a target audience to test. This customer, who is part of their target audience, will then see their advertisements on various social media pages, such as Facebook. This creates a scenario which seems as if the customer simply stumbled upon an ad, when it was actually a planned out, intentional ad from the business itself.
Over the years, Facebook has evolved from a way to keep in touch with friends, into the world’s most dominant and scientific marketing tool. It continues to play a pivotal role in business growth as it transforms the method of communication between businesses owners and their customers. Not to mention, it has helped potential customer reach grow exponentially while teaching companies all over the world how to use Facebook to increase sales.
“In 2015 Facebook influenced 52 percent of consumers’ online and offline purchases, up from 36 percent in 2014.” (Source: The Drum)
As Facebook continues to transform the social media world, there is a growth opportunity for both small and big businesses at hand. A company with a professional Facebook page, no matter their size, will benefit from being easily accessible to any internet user. Facebook has reported that, “There are now more than 50 million small businesses using Facebook Pages to connect with their customers.” This gives every business a chance to reach their full potential. With the ability to create information that is easily accessible to its users, companies benefit from being verified and quickly responding to customer reviews and posts. While Facebook is a great marketing tool, it also gives business owners the opportunity to professionally change their company’s impact by originating organic pictures and responses from their customers as well as creating the company’s personal material.
“Think about what people are doing on Facebook today. They’re keeping up with their friends and family, but they’re also building an image and identity for themselves, which in a sense is their brand. They’re connecting with the audience that they want to connect to. It’s almost a disadvantage if you’re not on it now.”- Mark Zuckerberg
Five steps to launching a Facebook Ad
Using Facebook can transform your business, if done right. Learning how to use Facebook to increase sales can either make or break the way your company is viewed by customers.
We know the importance of a strong social media presence and have created an approach which helps teach any business learn how to use Facebook to increase sales through a simple five step process.
- We start by creating a hypothesis of growth – if we do “X” action then we will get the “Y” result.
- These actions are:
- what promotional offer
- advertising copy
- value to give user
- These actions are:
- We then test the potential audiences and their attributes.
- We reevaluate every 7-10 days, as it takes Facebook up until then to “learn” who is most engaged based off the target audience.
- If it’s working we will spend additional advertising spend.
- If it’s not working we will work backwards on the given action elements.
Thought must go into every detail (E.g., what time to post, posting videos vs. pictures, etc.) After a lot of research, Hubspot discovered, “The best time to post on Facebook is 3:00 p.m. on Wednesday. Other optimal times include 12:00–1:00 p.m. on Saturdays and Sundays and 1:00–4:00 p.m. on Thursdays and Fridays.” Something as simple as posting is seen as an easy task, when in reality you must post with your target audience in mind. You must ask yourself who your customers are, what time will they be online, and what content they will they like best? These questions all play an important role in content creation for your business. Without the proper understanding of your audience, how will you grow?
Social media will continue to change and evolve, as it does we need to anticipate those changes and meet them with marketing strategies that will succeed. Currently “93% of Marketers Use Facebook Advertising Regularly.” (SproutSocial) This number will continue to increase as will the business owners knowledge on the importance of social media. Facebook give us the opportunity to interact with others in a unique way.
Facebook is continuously growing, it is available to its users 24/7 meaning that there is always time to post, share, like or comment on something you see. “Every 60 seconds, Facebook users generate 4 million likes. PLUS, 500 new users join Facebook, 100,000 new friend requests are sent, and 243,000 photos are uploaded.” (SocialMediaToday and Marketing Services ) This creates unlimited potential to reach and impact new customers across the globe. Facebook in itself is the most useful tool for business owners to use because once you discover how to use Facebook to increase sales it will take your best marketing efforts, and help you grow them exponentially.
With millions of people online, and millions of businesses marketing to these people, how will your business stand out? It will take more than just posting at the right time. In order to succeed, you will need to be committed to creating engaging and original content which pulls your audience in. With this comes the task of testing what works best for your audience (e.g., pictures or videos, funny or informational posts, etc.)
Your social media presence is what makes you stand out from the crowd. Treat it like you would a first impression… when you meet someone important you want them to like you, to be interested in you, and to be impress with the way you present yourself. Every one of your customers is just as important as a first impression. Your social media pages are the way that you present your company to the public, make your impression last and spend time working on your company’s Facebook. One post can change the environment of your business, treat it with importance.