Lead Generation Services Every Small Business Should Have
Every small business owner wants one thing: stable growth. To achieve that, you need a consistent and reliable way of bringing in new customers. That’s where these lead generation services and softwares come into play.
Before we go any deeper, we hear you asking “what’s a lead generation service?” It’s just a fancy industry way of saying a service that turns potential customers (leads) into actual customers.
It goes beyond just that too. You want qualified leads. A qualified lead is a qualified potential customer; they’re people you want to buy from you. For example, say you’re selling custom floral arrangements for weddings. Your ideal client is a bride, groom, or wedding planner — they’re your qualified leads. Customers such as boyfriends looking to gift flowers would be unqualified leads — you don’t want their business and would turn them away or refer them to a local florist instead.
Once you know who your ideal qualified lead is, you’ll have to learn how to nurture that lead so they’re comfortable buying from you. This is called lead nurturing (creative name, we know). The short of it is that lead nurturing establishes trust to help convince the lead that you’re the best possible match for them.
There is a lot to unpack here. Thankfully, there are lead generation services and softwares that do all of that for you. Before we get into that, let’s talk about why lead generation is so important.
What are the Benefits of Lead Generation?
Lead generation is a crucial part of any sales campaign — you’re likely already doing it without realizing it. Without it, you wouldn’t have any customers to begin with! It’s a natural part of the business process, but doing it well and organizing actual lead generation campaigns and lead nurturing strategies are where the real benefits begin.
Some of the advantages of lead generation include:
- Real-time reporting and feedback
- Learning what works, what doesn’t and how to improve
- Target your ideal audience
- Reach more qualified leads
- Increase appointments and sales
- Grow profits
- Expand your sales team
- Build a community
All of this can be done through lead generation services and softwares.
Lead Generation Services and Softwares You Need
Most lead generation services are marketing agencies. You don’t need to go that route, especially when you’re first starting out. Instead, look into these platforms first.
Google My Business (Free)
If people can’t find you, they can’t buy from you. Sometimes lead generation software is as simple as that: putting you in front of new customers. Google My Business is a free lead generation tool. It puts your business on Google Maps, and pulls out your business information to the side (those boxes that list businesses in the search results or on the right-hand side of the page are GMB!).
To put it simply, it takes all of your relevant information, including your address, phone number, reviews, and website, and sticks it on Google’s front page. All you have to do is sign up and put in accurate information.
Business Warrior (Free and Paid Options)
Though not a typical lead generation software, Business Warrior helps you get set up and tracks what you’ve done and what you need to do. It lets you know if you rank on Google’s first page in your zip code, if your website loads fast enough for Google to rank you well, lets you manage all of your recent reviews in one place, and so much more.
The free version does all of that and gives you tips on the top three things you need to do to bring in new customers. It’s a simple and clean solution that any business owner can use.
Business Warrior’s paid options, Scout and Pro, offer much more. Scout gives you a step-by-step guide to install and fix everything you need to bring in new customers. You also get access to experts to help you along the way. With Pro, Business Warrior does it all for you and sets up your first digital ad campaign.
Unbounce is lead generation software that lets you generate and convert leads through creating and running effective landing pages, pop-ups, sticky bars and more. Unbounce automatically optimises your landing page for every recommendation made by Google PageSpeed Insights as well! Why is this important? Landing pages are essential for successful digital advertising campaigns!
This software also comes with awesome conversion tools such as unlimited A/B testing, Dynamic Text Replacement that automatically swaps out selected keywords to match what your prospects are searching, lead generation form builder, and real time data.
The good thing is that it has more features and access to web page builders, professionals, and automation that you can’t find in free software. The downside is that it is more advanced and does require some industry knowledge before diving into it, such as what is A/B testing, why you need landing pages (and how to build them), and so on.
Unbounce starts at $79 a month. You can upgrade to premium for $159, or Enterprise for $399+.
The best part? You can mix and match all three of these software solutions. In fact, we recommend you get started with Google My Business and Business Warrior right away to start getting new customers and to learn what you need to do to continue boosting your sales. If you need help getting started, we’ll be happy to help. Visit us online to learn more!
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