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By Rhett Doolittle

Instagram for Business – Case Study

Client Issues:

This is an Instagram for Business Case Study on how a salon in Arizona was able to attract new customers, and create a globally known brand. Typically, salons rent space to their stylists and stylists keep all of their revenue. Habit Salon decided to switch from a rental model to a commission based model, but they were worried about making that switch in their model, having enough business during the transition and losing their stylists. They needed a way to bring in enough new customers to grant their stylists a good living on commission based on the new customers the salon could bring in for them. They were using social media to market the salon, but things weren’t moving as quickly as imagined. They only had 700 Instagram followers and were losing them each week. They didn’t know what to do, where to post, how to take photos, what #hashtags are for, and why they needed to do it for their business. We saw an opportunity for the salon to leverage Instagram with their clients as a way to show their amazing work and attract new customers.

Bluume’s results:

Bluume developed a strategy to leverage social media to attract new customers and improve their bottom line. We designed a fun and engaging strategy using Instagram. We engaged their employees with their customers, promoted their work, and marketed their brand globally. Now they’re bringing in more customers than they ever have before through Instagram, Facebook, local and mobile search, and online. Since working with Bluume, Habit Salon has gone from 700 to over 100K Instagram followers, and their business is flourishing. They have one of the top salon accounts on Instagram (@habitsalon) and their hair styles are known all over the world. They’re able to connect and interact with their existing customer base, attract new ones, create a fun culture for their staff, and consistently grow revenue. Bluume gave them the jumpstart they needed in the beginning, and they’re flourished on their own since then. This Instagram for business Case Study can be applied to any salon or other business type to get similar results.

By Rhett Doolittle

New Customer Growth

Client Issues:

The Gelato Spot had reached their 10 year anniversary, but the new customer growth was not there like it used to be. They needed to make improvements all around in order to start attracting new loyal customers. The business was using an outdated, unreliable POS system that was consuming time and money. They had a branding issue: marketing new hot food products in a gelato shop to earn revenue in the winter when people thought they just sold gelato. They didn’t know how to get the word out that they had a revamped menu that included some of the best pizza in town. In addition, their recent online customer reviews were trending negatively, which was putting their business at further risk for a steep decline in revenue.

Bluume’s solutions:

Bluume updated the client’s POS system, developed a reputation & review strategy, advised specific staff training, and launched new marketing and social media campaigns. We rebranded to encompass the new food products, and updated online, mobile & local search tools targeting their ideal customers. The client’s sales are now the best in 4 years and increasing every month. We did a photo shoot to capture all the new food they’re offering, and launched a new website in December of 2015. We’ve recently added online ordering for gelato cakes, and will add pizza delivery next. They currently have 3 locations, but with all the improvements they’ve made over the past year they’re being approached with franchising opportunities. Before working with Bluume revenues were declining the previous 3+ years. In the first 9 months of working with Bluume, revenue is up 20% and steadily increasing. This is a great example of new customer growth for an established business of 10+ years and now has a bright “bluuming” future.