Business 101: Successful Free Advertising Strategies for Small Businesses
As a business owner, you know three things are paramount: happy customers, comfortable employees, and financial success. The third point is what we’re focusing on in today’s Business Warrior blog — financial success. A step towards reaching financial success is learning how to make the most out of free advertising for small businesses. There are tons of strategies and resources out there to help you. We’re here to help point you in the right direction. Let’s get started.
Free Advertising Strategies for Small Businesses
The first thing you should do is register your business with Google My Business. This free platform is a powerhouse in the online advertising world. It puts your business in front of hundreds, if not thousands of people, naturally. It sounds too good to be true, but it really is as simple as making an accurate GMB profile.
Before we get into the nitty-gritty, let’s slow down a little. What is Google My Business? GMB is an easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. If you’ve ever looked at Google Maps or seen business listings when you do a Google Search, then you’ve seen GMB listings.
On top of that interaction, you can post photos of your location, products, and services to boost your lead generation. According to Google, businesses that add photos to their Business Profiles receive 42% more requests for directions on Google Maps, and 35% more clicks through to their websites than businesses that don’t.
If done right, GMB is a strong foundation for any business to have before they start advertising online. To do it successfully, you need to put in a little bit of effort into it, though. Everything on your GMB profile needs to match your website — your hours, address, phone number, email — everything. Additionally, your other listings and social media pages should match your GMB account as well.
Warning: this process takes time! However, we have a solution that fits any busy business owner’s schedule: Business Warrior automatically scans the web for you to make sure everything matches with your GMB account and reflects the accuracy in your free Business Score. We do all of the work for you, to save you time and effort from comparing your Facebook profile, Yelp, and GMB listing. The best part? Your Business Score is 100% free too.
With everything listed out in front of you, Business Warrior makes it effortless to manage your customer-facing information.
Manage Your Reputation through Reviews
On the surface, managing reviews may not seem like a big opportunity to get new business, but owners should never ignore their reviews — it’s free advertising left by their customers. On top of that, those reviews are integral in getting new business or losing business. After all, over 90% of potential customers read reviews and make their decision on whether to buy or not based on reviews!
Business Warrior puts all of these reviews, including the ones you receive from GMB, Facebook and Yelp, into one dashboard. You’ll see your overall star rating, your recent reviews, and which reviews you’ve responded to. It is an amazing opportunity to build trust within your customer base and to remedy any negative feedback so future customers can see that you care.
Check your Local Chamber of Commerce
Get in touch with your local chamber of commerce to find out if they offer advertising opportunities. Some may have fees, but some may have free networking and advertising options available to you.
Even if you do have to pay a membership fee, it could be a worthwhile investment. Joining your local chamber of commerce can give you:
- Publicity boosts
- Networking opportunities
- Mailing list access
- Freebies and discounts
The Next Steps for Strong Free Advertising Strategies
Advertising is an ungainly beast that quickly gets to be too much to manage, especially when you take advantage of all of the free programs available to you. As a business owner, you may not have the time to properly manage everything and that is okay! In fact, most small business owners simply do not have the time to manage both their advertising department and their business. That’s why we created Business Warrior.
Above all, Business Warrior is designed to save you time and effort. It consolidates everything you need into one easy-to-use platform. The free plan gives you access to everything you need to get new customers, no strings attached. It lets you see your profiles and reviews in real-time, and shows you exactly what you need to do to build a strong online advertising presence. All of this is shown through your free Business Score, which you can learn about here.
Start advertising for free, the right way with Business Warrior on your side. Sign up today and empower yourself to take control of your online presence, without wasting any time or money. It’s really that simple.
September 14, 2021