Small Business Marketing Using Social Media
Up until the turn of the 21st century, most businesses were local brick-and-mortar storefronts relying on a completely different kind of marketing than they do today. As technology has evolved, new opportunities for marketing and engagement have evolved. Traditional marketing techniques like telemarketing, local TV ads, email blasts, and direct mail have become less and less effective as we become a society immune to marketing messages. Consumers now view traditional marketing as intrusive, and have consequently become quite savvy at ignoring it through DVR, caller ID, voicemail, email filters, and quite honestly, garbage cans. Today’s consumers accept marketing messages from businesses that are savvy in the art of social media.
Consider these social media statistics (Reference)
- 1.4 billion Facebook users & 4.5 billion daily Likes
- 284 million Twitter users & 500 million daily tweets
- 363 million Google+ users & +1 button is hit 5 billion times a day
- 300 million Instagram users & 70 million photos and videos sent daily
- 70 million Pinterest users & 88% purchase a product they pinned
If you are like many business owners, you view social media as a way to connect with friends and family. That’s the way your customers view social media too. This is how and why social media creates such an intimate environment in which to communicate with people who are utilizing your products and services. You are meeting your customers somewhere they have logged into by choice, where they are ready and eager to engage socially. To become a pro in the art of social media, you must position yourself in this environment and cultivate authentic engagement with your customers who are socializing there. Share, post, like, comment, ask questions, personalize your responses just as you would with your family and friends. Like a seasoned dinner party host, you’ll find yourself connecting with your customers and feeling right at home doing it.
At Bluume, many of our clients come to us asking how to implement a business-focused social media strategy that is warm, friendly and real. We’ve created an inbound approach to marketing that helps businesses connect, interact and grow through these targeted social media strategies. We can help you find your social media voice too. Soon you’ll be connecting with potential new customers, and turning current customers into raving fans.