Tips to Improve Your Website Speed
There’s one simple fact: 40% of visitors will leave a webpage if it takes more than three seconds to load. If your website speed takes longer, your business is at risk of losing a significant amount of online traffic, potential customers, and future visits.
Your mobile site should not be ignored either. The average time it takes to load a mobile landing page is 15.3 seconds— even on a 4G network. That’s a long time for customers to wait, and most will drop off before your page finally appears. Speaking of dropping off, pages that load within two seconds have an average bounce rate of 9%, while pages that take more than double that have a bounce rate of 38%!
You should aim for a load time of under three seconds across mobile and desktop sites.
Long load times also drive your business down in search results. In July of 2018, Google announced that page speed will affect search rankings. So, if you’re trying to drive your business up in the rankings, increasing your website speed is going to help significantly.
Wondering how to get your times down? Here are a few things you can do to increase your website speed and decrease your load times.
1) Test Using Google PageSpeed Insights
Google has an easy-to-use tool that will tell you exactly how fast or slow your page is loading, and give you a list of items that can be adjusted to improve speed. This is a great place to start and will give you powerful, actionable insights straight from the source. You can utilize Google PageSpeed insights to improve your mobile and desktop speeds here.
2) Utilize AMP Landing Pages
Google AMP (Accelerated Mobile Pages) is a framework that supports the creation of lighting fast webpages by using around a tenth of the data, which has resulted in the development of over 150 million AMP pages at around 4 times the “normal” speed. At the cost of page data and complexity, this is a fantastic tactic for business owners to utilize in static articles, blogs, and landing pages, and diminishes the loading time to an average of .83 seconds. For more information on using AMP for your landing pages, click here.
3) Share your results with your web developer
You may not know what to do with everything on Google’s list, but your developer will. They can take this information and make all the necessary changes to speed up your website.
After all of your optimizations have been implemented, don’t forget to run another test and see how your performance has changed.
Want to see a more simplified, effective way to optimize your website? Try a free 14-day trial of Business Warrior today.