business-warriorbusiness-warrior

Tag : reputation management

By Rhett Doolittle

Why Businesses Need to Use Social Media

Click to Take ACTION

Why Businesses Need to Use Social Media

In today’s market, most businesses own and operate social media accounts on Facebook, Twitter, Pinterest and/or Instagram. However, they don’t have a deep understanding of why they NEED these accounts – the true value of social media. They are simply clocking in and clocking out of their social media accounts because it seems to be what everyone else is doing. The true value of social media when it’s used the right way is its ability to increase revenue and/or improve a company’s bottom line.

Since the beginning of time, the art of selling has encompassed 4 basic principles:

  • Collect Leads (Attract new people)
  • Connect with Leads & Create Interest
  • Illustrate Trustworthiness & Value
  • Convert into Sales (Then Buy Again or One-Time Sales)

To sell a product or service you must first attract an audience of potential customers or sales Leads. Next you must Connect with your Leads and Create Interest about your products or services. Then you must illustrate trustworthiness and value so that your Leads are compelled to buy. After buying something, they’ll either like it and Buy Again in the future, or it will be a One-Time Sale.

In the past, phone communications, direct snail mail, and email were the go-to methods to facilitate the above sales strategies but times have changed. Customers are no longer talking on their phones; they’re posting and commenting on social media. Many don’t even have landlines in their homes anymore. Snail mail has been all but replaced by email but current trends show that email is fast becoming replaced by DMs or direct messages on social media. The amount of time people spend online is increasing. When they are on their phones, they’re on social media mostly watching viral videos. Studies show that customers will believe a random video on Facebook from somebody they don’t even know over their own mother’s testimonial. They trust the quality of the video more than they trust “mom’s opinion.” Our culture has changed but the basic principles of selling have not. Attract potential customers or new LEADS > Connect & Create INTEREST > Illustrate TRUST & VALUE > Convert into SALES and inspire customers to BUY AGAIN.

Businesses must use social media if they want to be successful in these basic principles because that’s where their audience is congregating, communicating and connecting. It makes perfect sense that you must go where the people are. The larger your audience, the more leads you’ll accrue, the more opportunities you’ll have to connect, the more sales conversations you’ll accumulate.

As the backbone of your sales strategy, social media can be an extremely powerful communication tool. It can be used to promote new and existing products and services; communicate with and train employees; strengthen your brand messaging; promote what’s most important to you and your business; provide customer support documentation; link to 3rd party resources in a different voice that an employee or potential customer might connect with better. In the age of online reviews through sites like Yelp, now customers also have the ability to speak up publicly on social media. Business owners can also respond publicly and use this customer feedback to improve their business. If they have a good reputation and use social media to listen to their customers, they’ll get the feedback they need to improve their products and services, and their bottom line. Using social media, businesses can communicate with customers in a multitude of ways, show them that they care and appreciate their business, thereby reminding them to visit the business again and again.

Once a business owner understands the inherent value of social media they’ll be as passionate and aggressive about their social media strategy as they are about the rest of their company. At Bluume, creating a strong social media strategy is just one of the ways we can help a business improve their bottom line. With a professionally designed social media strategy you can increase revenue and profits to a point where you have financial freedom to spend more time doing what you love.

Click to Take ACTION

By Rhett Doolittle

Branding is Your Promise

Click to Take ACTION

Branding is Your Promise

A top area of confusion among small business owners is the true definition of the all-encompassing word – BRAND. Many believe it’s just the name of their company, or just their logo. Your brand is so much more. Your brand tells the world who you are and what you believe. It tells your potential customers what they can expect from your products and services and the benefits of all of the above. It tells your loyal customers what they can depend on as they return to do business with you again and again. A strong brand helps you stand out in a sea of competition. It’s born from what your business is now and what you aim for it to be in the future. Branding is your promise.

Your brand is your pledge to your customers, so this is an area where you don’t want to fall short and where you must always be clear and consistent. Do you truly know who you are as a company? To begin crafting your brand, start by asking two easy questions:

  • Are you new and innovative in your field or the experienced business that has been around for decades?
  • Is your product considered a good value for the price or are you a first-class option?

As you probably know, you can’t be all things to all people and niche marketing is the easiest, best and most efficient way to build a strong brand. What you build your business to be should be based somewhat on what your target customers want and need you to be. Selling the most sensational bags of sand in the middle of the Sahara isn’t the most lucrative way to make money. It is essential to align what you offer with marketplace trends and hone your brand accordingly.

Once you’ve branded your company it’s important to assess how consumers perceive your company or product, and how readily they notice your business on a day-to-day basis. Are you communicating your brand effectively and does customer feedback reflect that your brand reputation is rock solid? Competition from other businesses grows daily. You must evaluate your brand on a regular basis and look for ways to improve it so that it remains relevant. An efficient brand strategy gives small businesses that needed edge in a space where dozens of like companies exist.

Your customers have expectations and it is essential for you to identify and meet those brand expectations if you hope to run a successful business. At Bluume, one of the first things we do when we begin working with a new client is to assess the strength of their brand. Once we’ve made sure your brand is powerful and sustainable we assist businesses in building their brand awareness, telling the who, what, when, where and why of their company CONSISTANTLY to all those customers out there who are ready and waiting to listen. It makes all the difference in the world for your bottom line, and the deserved success of your company.

Click to Take ACTION