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Tag : yelp

By Rhett Doolittle

Get more reviews with these 5 effective (and free) tips

Get more reviews with these 5 effective (and free) tips

There’s one simple truth: consumers rely on online reviews to determine where they spend their money. In fact, 90% of buyers reported to have checked a business’ reviews before reaching a decision and ultimately making a purchase. Businesses can learn how to get more reviews here.

Though we understand that reviews may not always be accurate and are often subjective – reviews are a focal point of success as it can be the only reference for potential customers. A Harvard Business Review report states that each increase in a business’ star ratings correlates to a 5-9% increase in revenue, showing that your reputation matters to the people that do business with you. 

It’s no debate that reviews are essential for your business to thrive; the key is ensuring that you have the volume and high ratings to draw in new customers. While it’s easier said than done, we’ve created a quick and simple guide to help you get on your feet and get more reviews.

5 things you can do to get more reviews:

  • Complete your profiles

Taking the time to complete your profile information is a key component of success. Think of it as your website, it’s one of the very first interactions that a potential customer has with your business. Adding photos, creating a check-in deal, answering community questions, or adding story to your ‘about me’ is a great way to show that you’re active online. Both Google My Business and Yelp also offer a mobile platform for those looking to manage their pages on-the-go.

  • Mention reviews to your loyal customers

If you have a business with foot traffic or customers you regularly interact with, have your front staff mention that reviews are greatly appreciated. Phrases like, “Thanks for coming in, and check us out on Google!” and “Have you seen our page on Yelp?” can be worked into normal interactions and can help drive traffic and attention to your page. Though this may seem like a given, you’d be surprised how many people forget about this low-barrier opportunity to increase the amount of reviews they receive. 

Since these people like your business enough to keep coming back, they’re more likely to leave a review. If and when you receive a negative review, it’s important to respond in a respectful manner since there’s a chance they’ll update their review with positive sentiment. Remember, never explicitly ask anyone to leave a 5-star review since this is against Yelp’s policy.

  • Include a link to your pages everywhere

This is an incredibly simple way to draw attention to your Google and Yelp pages while encouraging reviews without explicitly asking for them. Add a Yelp icon link to your website, share it on your social media channels, and include it in your company email signature with a phrase like, “Check us out on Yelp!”. You can even utilize the really solid testimonials on your Facebook and Instagram pages as content.

  • Request a “Find Us on Yelp” sticker— or make a sign of your own

Yelp issues stickers to select businesses to help draw customers back to the site. These are often given out to established businesses with a number of positive reviews, but it’s worth asking— you never know! You can request a Yelp sticker to display on your front door here.

Another option is to make your own, original sign. Don’t copy Yelp’s sticker; but instead, create a physical sign to stick in the door or stand by the cash register. This can be another great way to send people to your Yelp page and draw reviews.

  • Do NOT buy reviews

Buying positive reviews may seem like a quick way to get more reviews, but it can reap more consequences than benefits. First, customers will notice that the reviews are fake. It’s not hard to see a correlation in reviews and the fact that they aren’t genuine. This can turn off potential customers from the very beginning and portray the idea that your business is shady.

Second, it’s a violation of Yelp guidelines. Yelp believes that reviews should be genuine (obviously) and features an algorithm to detect suspicious activity. If they suspect the recommendation was coerced or is anything but organic, they’ll remove it. If that happens enough, Yelp can put a warning on your page which can be detrimental to your business.

 

200+ million people engage with businesses across review platforms on a daily basis; as we progress within a digital age, more and more people will have access to what your past customers have to say about you. Want to know more about how your business is doing across various review platforms, and other unique ways you can get more reviews?

Sign up for a free 14-day trial of Business Warrior today.

By Rhett Doolittle

Why Businesses Need to Use Social Media

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Why Businesses Need to Use Social Media

In today’s market, most businesses own and operate social media accounts on Facebook, Twitter, Pinterest and/or Instagram. However, they don’t have a deep understanding of why they NEED these accounts – the true value of social media. They are simply clocking in and clocking out of their social media accounts because it seems to be what everyone else is doing. The true value of social media when it’s used the right way is its ability to increase revenue and/or improve a company’s bottom line.

Since the beginning of time, the art of selling has encompassed 4 basic principles:

  • Collect Leads (Attract new people)
  • Connect with Leads & Create Interest
  • Illustrate Trustworthiness & Value
  • Convert into Sales (Then Buy Again or One-Time Sales)

To sell a product or service you must first attract an audience of potential customers or sales Leads. Next you must Connect with your Leads and Create Interest about your products or services. Then you must illustrate trustworthiness and value so that your Leads are compelled to buy. After buying something, they’ll either like it and Buy Again in the future, or it will be a One-Time Sale.

In the past, phone communications, direct snail mail, and email were the go-to methods to facilitate the above sales strategies but times have changed. Customers are no longer talking on their phones; they’re posting and commenting on social media. Many don’t even have landlines in their homes anymore. Snail mail has been all but replaced by email but current trends show that email is fast becoming replaced by DMs or direct messages on social media. The amount of time people spend online is increasing. When they are on their phones, they’re on social media mostly watching viral videos. Studies show that customers will believe a random video on Facebook from somebody they don’t even know over their own mother’s testimonial. They trust the quality of the video more than they trust “mom’s opinion.” Our culture has changed but the basic principles of selling have not. Attract potential customers or new LEADS > Connect & Create INTEREST > Illustrate TRUST & VALUE > Convert into SALES and inspire customers to BUY AGAIN.

Businesses must use social media if they want to be successful in these basic principles because that’s where their audience is congregating, communicating and connecting. It makes perfect sense that you must go where the people are. The larger your audience, the more leads you’ll accrue, the more opportunities you’ll have to connect, the more sales conversations you’ll accumulate.

As the backbone of your sales strategy, social media can be an extremely powerful communication tool. It can be used to promote new and existing products and services; communicate with and train employees; strengthen your brand messaging; promote what’s most important to you and your business; provide customer support documentation; link to 3rd party resources in a different voice that an employee or potential customer might connect with better. In the age of online reviews through sites like Yelp, now customers also have the ability to speak up publicly on social media. Business owners can also respond publicly and use this customer feedback to improve their business. If they have a good reputation and use social media to listen to their customers, they’ll get the feedback they need to improve their products and services, and their bottom line. Using social media, businesses can communicate with customers in a multitude of ways, show them that they care and appreciate their business, thereby reminding them to visit the business again and again.

Once a business owner understands the inherent value of social media they’ll be as passionate and aggressive about their social media strategy as they are about the rest of their company. At Bluume, creating a strong social media strategy is just one of the ways we can help a business improve their bottom line. With a professionally designed social media strategy you can increase revenue and profits to a point where you have financial freedom to spend more time doing what you love.

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By Rhett Doolittle

Small Business Marketing Using Social Media

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Small Business Marketing Using Social Media

Up until the turn of the 21st century, most businesses were local brick-and-mortar storefronts relying on a completely different kind of marketing than they do today. As technology has evolved, new opportunities for marketing and engagement have evolved. Traditional marketing techniques like telemarketing, local TV ads, email blasts, and direct mail have become less and less effective as we become a society immune to marketing messages. Consumers now view traditional marketing as intrusive, and have consequently become quite savvy at ignoring it through DVR, caller ID, voicemail, email filters, and quite honestly, garbage cans. Today’s consumers accept marketing messages from businesses that are savvy in the art of social media.

Consider these social media statistics (Reference)

  • 1.4 billion Facebook users & 4.5 billion daily Likes
  • 284 million Twitter users & 500 million daily tweets
  • 363 million Google+ users & +1 button is hit 5 billion times a day
  • 300 million Instagram users & 70 million photos and videos sent daily
  • 70 million Pinterest users & 88% purchase a product they pinned

If you are like many business owners, you view social media as a way to connect with friends and family. That’s the way your customers view social media too. This is how and why social media creates such an intimate environment in which to communicate with people who are utilizing your products and services. You are meeting your customers somewhere they have logged into by choice, where they are ready and eager to engage socially. To become a pro in the art of social media, you must position yourself in this environment and cultivate authentic engagement with your customers who are socializing there. Share, post, like, comment, ask questions, personalize your responses just as you would with your family and friends. Like a seasoned dinner party host, you’ll find yourself connecting with your customers and feeling right at home doing it.

At Bluume, many of our clients come to us asking how to implement a business-focused social media strategy that is warm, friendly and real. We’ve created an inbound approach to marketing that helps businesses connect, interact and grow through these targeted social media strategies. We can help you find your social media voice too. Soon you’ll be connecting with potential new customers, and turning current customers into raving fans.

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Get more reviews with these 5 effective (and free) tips