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By Rhett Doolittle

Getting Found Online as a Service Area Business

Getting Found Online as a Service Area Business

Read our 4 free tips to put your service area business into overdrive

October 22, 2020 – Being found online as a Service Area Business has a major effect on your ability to grow your business. But why is it so difficult? Google My Business defines a Service Area Business (SAB) as “a business that visits or delivers to customers directly, but doesn’t serve customers at its business address.” Without having a physical storefront for customers, SAB owners heavily rely on “word-of-mouth” marketing. Continue reading this blog to find out how SAB owners can turn their referral business into a customer-generating machine.

While having a strong referral business is a legitimate business model, there are always ways to earn more revenue. The most efficient way to help grow your “word-of-mouth” revenue is to build a strong digital presence.

In this blog, we are going to cover 4 easy ways for service area business owners to take control of their digital presence. Read more to learn how you can put your Service Area Business into overdrive!

Getting More Customers

When people think about local businesses, they typically think of the traditional “brick and mortar” styles of small business. Doing so leaves out the large number of small businesses that do not have a storefront. SAB owners must rely on their referral business to find new customers. By following the next 4 tips, you can strengthen your digital presence to support your referral business and get you even more customers. 

Business Warrior specializes in getting Service Area Businesses More Customers

It Starts with Your Website

The first way that SAB owners can get more customers is by improving their website. When customers visit your website, it should accurately represent your brand and the value your company provides. Here are a couple easy ways to improve your website and build trust with customers:

  • Update your website with relevant content
  • Keep accurate contact information and hours on your website
  • Install remarketing pixels on your website
  • Increase your web page loading speed
    • A faster web page leads to more sales
Wondering how your website stacks up? Get your free website analysis here!

 

Be Found on Google! 

Another action Service Area Business owners can take to get more customers is by accurately setting up your Google My Business account. Google My Business is a free tool for business owners to manage their online presence across all of Google’s platforms (Maps, Search, etc.). 

While most of the account management is fairly straightforward on Google My Business, there are some tricky areas that SAB owners must be aware of in order to be listed accurately. The most important piece of setting up your My Business account is entering your business location. It’s critical that you leave this blank. Instead, you will add your own service areas that are specific to the cities that you work in. 

By setting up your Google My Business account accurately, you will be able to help customers find your business and begin communicating the value of your business.

Reputation Matters

The next step that SAB owners must take to get more customers is staying on top of replying to customer reviews. Whether it is a negative or a positive review, it’s crucial that you respond to reviews. By doing so, your online reputation will improve and you will build trust with your customers. 

With service area businesses not having a physical storefront, customer reviews play an even bigger role when customers are looking to hire your services. Keep this form of communication open with customers and you will see higher rated reviews come in. 

Advertising Your Business 

Ultimately, the most effective way to get your business in front of customers is by launching ads. By completing the steps above, you will be able to launch your advertisements much more efficiently. The data tracking pixel on your website will collect valuable website traffic information that you will use to develop and launch your ads. By using the feedback you receive from customer reviews, you will be able to learn more about who your audience really is and what value they are looking for. 

SAB owners have a unique challenge when it comes to listing and marketing their business online. It can be difficult for SAB owners to take the time to properly list and manage their digital profile, especially when time is as valuable as it is to small business owners. By completing the steps in this blog, customer referrals will practically generate themselves! Your network of customers will grow, which will lead to more “word-of-mouth” referrals for your SAB. 

If this sounds like a lot of work, don’t stress. Let the experts at Business Warrior help. By signing up for your free account, you will receive step-by-step instructions on how to manage all of the actions explained in this blog. Also, you’ll receive a free 1-on-1 product demo to help you better understand the value of your Business Warrior account.

About Business Warrior

Business Warrior is the source for small businesses in America to enhance their brand and boost marketing results. The Business Warrior software takes a holistic view of a business’s online reputation, listings, website search results and social media. Predictive algorithms are utilized to recommend the most imperative actions needed to drive new customers, positively impact daily operations, and improve profitability. For more information, please visit businesswarrior.com.

Investor Relations:

investors@businesswarrior.com

(855) 884-5805

By Jonathan Brooks

Business Warrior Announces Completion of 3a10

Business Warrior Announces Completion Of Their 3a10

The company also announces three months of revenue growth from the Marketplace

October 21, 2020 – Business Warrior Corporation (OTC: BZWR), the source for small businesses in America to get more customers, announces the completion of their 3a10 and continued growth in their Marketplace. The company issued 5,650,035 shares of stock in a 3a10 transaction, which is now complete. Additionally, the company is seeing continued growth from their Marketplace services with three months in a row of increased revenue from that channel.

 

Completion of the 3a10

The company cleared $83,512 in debt through the process of the 3a10. The debt was from professional services that Business Warrior utilized in the early stages of the company. The remainder of the 40,000,000 shares that were previously reserved, will be released back to the Company and will not be issued. 

 

“The 3a10 was a useful mechanism to clean up our balance sheet. This was a small part of our long term  financing strategy. As always, we are focused on consistent revenue growth, a valuable product for our customers, and constantly adding new subscribers to the Business Warrior software. That should result in positive momentum for the BZWR share price” says Rhett Doolittle, Chairman and CEO of Business Warrior. 

 

Three Months of Revenue Growth From Marketplace Services

The company’s financial plans continue to build momentum as the Marketplace services produced three months in a row of revenue growth. Additionally, the Marketplace services have an average revenue per subscriber of $275 per month since the launch of the products in mid-July 2020, which is much higher than the $150 per subscriber the company originally projected when launching the Marketplace.  

 

“We remain extremely diligent on delivering products that are scalable to the business and valuable to the small business community. We are making inroads to a market that is mostly ignored. This market of business owners with a marketing budget of less than $500 per month deserves a better way to get more customers, and that’s Business Warrior,” states Doolittle.

 

About Business Warrior

Business Warrior is the source for small businesses in America to enhance their brand and boost marketing results. The Business Warrior software takes a holistic view of a business’s online reputation, listings, website search results and social media. Predictive algorithms are utilized to recommend the most imperative actions needed to drive new customers, positively impact daily operations and improve profitability. For more information, please visit businesswarrior.com.

 

Investor Relations:

investors@businesswarrior.com

(855) 884-5805

By Rhett Doolittle

Business Warrior Announces Six Months Straight of Subscriber Growth

 

Business Warrior Announces Six Months Straight of Subscriber Growth

The company proves their ability to convert free subscribers into paid monthly recurring plans

October 13, 2020 – Business Warrior Corporation (OTC: BZWR), the source for small businesses in America to get more customers, announces six months in a row of subscriber growth (March thru September). The rate at which new businesses have subscribed to the platform has increased by 300% per month since March, which shifted when the company made enhancements to their platform to help small businesses during COVID. Additionally, the company added a new suite of solutions to their software platform in July when they launched their Marketplace. Revenues generated from the Marketplace have increased consistently since July and this continues to be a major growth channel for the company.

Consistent growth in subscriber base combined with continuous monthly revenue growth from their marketplace products sets them up for long term success. Business Warrior is able to take a free subscriber on their software and upgrade them into paid products. These positive results indicate that the company is able to execute on their fundamentals, while they continue to scale operations and grow revenues.

Marketing Solution Excels with Video Advertising

The company’s best performing solution in the Marketplace is their Marketing Plus package. This is a low cost entry level marketing solution that is priced for small businesses. For just $249 per month, businesses are able to get short professionally produced videos for advertising. Custom video advertisements are typically unaffordable to small businesses, yet Business Warrior continues to bring solutions to the small business community that were previously only available to large corporations with large budgets.

The company has been in beta testing with the video advertising feature since August and is now deploying the service to all subscribers who upgrade to either Marketing Plus or the Warrior Pro plan. The videos are built to deliver brand awareness, drive new leads, and boost sales conversions for the subscriber.   

“Small Businesses need a complete arsenal of tools available to compete in today’s marketplace. Videos are becoming table stakes for local businesses to showcase their services and talents. Our affordable pricing combined with video advertising, presents one of the most valuable ways a small business can improve their toolset to get more customers” says Jonathan Brooks, President of Business Warrior.

In addition to their organic subscriber and marketplace growth, Business Warrior is expanding their reach with these new partnerships:

  • LashAnarchistwhich has a large and loyal social media presence, Business Warrior is offering it’s plans to support lash business owners and salons. This partnership is one of many for Business Warrior which is concentrating on niche high growth industries for its sales channels.
  • OTC PR Wire – in which Business Warrior offers marketing and website services supporting public companies. The partnership leverages Business Warrior’s technology and resources.

About Business Warrior

Business Warrior is the source for small businesses in America to enhance their brand and boost marketing results. The Business Warrior software takes a holistic view of a business’s online reputation, listings, website search results and social media. Predictive algorithms are utilized to recommend the most imperative actions needed to drive new customers, positively impact daily operations and improve profitability. For more information, please visit businesswarrior.com.

Investor Relations:

investors@businesswarrior.com

(855) 884-5805

By Rhett Doolittle

Business Warrior Achieves 18% Monthly Revenue Increase

Business Warrior Achieves 18% Monthly Revenue Increase

The company delivers over 500,000 actions to save small businesses during COVID

Business Warrior Corporation – September 22, 2020 – Business Warrior Corporation (OTC: BZWR), the source for small businesses in America to get more customers, announces a 9% increase in revenue in July after introducing its Marketplace on July 15, 2020. August’s revenue jumped even higher with an 18% increase as the company’s marketing and sales performed better than expected.

The company’s revenue increase is combined with supplying over 500,000 custom actions to its subscribers aimed at helping them get more customers despite the pandemic. The actions delivered by Business Warrior’s proprietary algorithm gives small business owners the necessary insights into their online brand and reputation, which will be more important than ever to get them customers.

SaaS Multiples At All High Time Highs

Business Warrior’s success comes as the Software As A Service (SaaS) market is hitting all-time highs for valuations according to a Meritechcapital report. The report outlines that publicly traded SaaS companies are seeing increased multiples as businesses adjust to the “new normal” of an increase in demand for more technology from small businesses. The data found that “the median multiple is 13.3x, up almost 20% from pre-COVID levels.” Business Warrior’s recurring revenue model, their increase in revenues and the public market’s valuations of similar SaaS companies, positions them well into the future with OTC Markets and beyond with their up listing goals.

Marketplace Is A Hit

The launch of the marketplace gave the company new revenue streams resulting in a 9% revenue increase from June to July of 2020. The company’s August revenue continued the same pace with an 18% increase in monthly revenue compared to July. Their most popular service gives subscribers marketing, listings management, reputation alerts and monthly website development for only $399 per month. The popularity of this service package has increased the average revenue per subscriber up dramatically to $261, which is a $110 per subscriber increase over the company’s projections.

“The most important thing is that we solve problems for our subscribers and they see the value. Early results show that our subscribers are seeing a return on their investment within the first 60 days of upgrading to a paid package with us.” says Rhett Doolittle, Chairman and CEO of Business Warrior. “This is great for our growth expectations and the success of our small business customers.”

Saving Small Businesses

The company’s COVID pledge to small businesses resulted in over 2,000 small business owners receiving more than 500,000 customized actions delivered to help them get more customers. These actions directly correlate to a business owner’s ability to grow revenues, especially during the pandemic. This comes on the heels of Yelp’s data showing 60% of businesses that closed during COVID will close permanently. The company’s platform continues to be popular amongst small businesses who are looking for tools to keep their business open.

About Business Warrior

Business Warrior is the source for small businesses in America to enhance their brand and boost marketing results. The Business Warrior software takes a holistic view of a business’s online reputation, listings, website search results and social media. Predictive algorithms are utilized to recommend the most imperative actions needed to drive new customers, positively impact daily operations and improve profitability. For more information, please visit businesswarrior.com.

Investor Relations:
investors@businesswarrior.com
(855) 884-5805

By Rhett Doolittle

QR CODE RESTAURANT BLOG

A restaurant’s powerful marketing tool is their own QR menu


Have you begun using QR code menus in your restaurant? If not, you may want to launch this technology soon.

It turns out, this national trend of using QR code menus is a largely untapped resource that can help bring customers into your restaurant again and again. To help restaurant owners capitalize on this technology, we’ve outlined our 5 easy steps to grow your restaurant’s customer base.

A heightened focus of limiting touch points in public has created many changes in the way the restaurant industry operates – most notably with the rise of single-use menus and the introduction of QR code menus. All businesses (but restaurants in particular) have been forced to find creative ways to generate revenue with all of the new health and safety guidelines in place. These guidelines and small business owners’ already scarce resources have sparked innovation in restaurants across the country.

However, now that we are settling into another month of strict health guidelines in restaurants, it’s time to take a step back and see what processes restaurants have in place that can be improved upon. Through the fog of the COVID pandemic, restaurant owners have many new opportunities to grow their customer base – primarily with unlocking the power and potential of QR code technology.

Here are some steps that can help your restaurant get more customers in this new norm we live in:

1. Listings MUST be accurate

Having your business listings accurate and up to date has always been a crucial step in growing a customer base. It’s best to show reliability. Make it as simple as possible for your customers to find your information. Be sure that any changes in hours or business operations are updated across all listing services immediately.

2. Advertise health and safety precautions

Your customers need to know, if they come and visit your restaurant, that your staff is acting responsibly and doing its best to not only ensure their own health and safety, but also the customers’. Be transparent – this is a great opportunity to build trust with your customers. Use social media platforms and online listings to be clear on what your customers can expect when they visit your restaurant.

3. Develop QR code for restaurant menus

The technology for QR codes has been around for a while now, but this is the first time we’ve really seen their popularity take off. Using QR codes for your customers to view menus is very simple to set up. Many restaurants have already made this shift to QR codes for menu access with great success, but these next three steps will highlight the steps you can take to capture the most value from using QR codes.

4. Enhance Website/Menu for User Experience

A great way to get the upper hand on the competition with your QR code menu is to make the user experience more interactive. For example, bring your menu to life with images of your food. Provide customer reviews to build trust, as well as highlighting popular options. The easier it is for your customers to interact with your menu and your website, the more value this is going to create for your business.

Be sure your website is ready to handle more customer traffic and sign up for your free Business Warrior account to receive your free website analysis.

SIGN UP HERE

5. Place Tracking Pixels on QR Code for Menu

This might be the most important step of all the ones we’ve listed out. To truly capitalize on using QR codes for menus, it is imperative you place your tracking pixels on your website. What’s a tracking pixel? Simply put, a tracking pixel is a piece of code placed on your website allowing you to gather information about your customers. With this information, you can remarket your restaurant to anyone who has scanned a QR code or visited your website check out this blog for some tips on remarketing.

Using tracking pixels also helps you track how your marketing efforts are performing. Not to mention, they enhance your ability to easily launch campaigns and communicate with your customers.

To learn more about launching tracking pixels on your website, book a free consultation with one of our business experts to explain this process.

BOOK YOUR CONSULTATION

The combination of QR code menus and tracking pixels on your website creates an easy way to capture value from your restaurant’s customers. This untapped resource will take advantage of this technology and set your restaurant apart from competitors!

Still unsure how to get started?

Sign up for your free trial at Business Warrior and get even more tips on how to grow your customer base! By beginning your free trial, you will receive personalized steps and growth opportunities to improve your restaurant’s presence.

Don’t want to do it yourself?

We can help with that too. With our new Marketing Plus service, you can hire a team of marketing experts to launch and monitor marketing campaigns for your business. With our Marketing Plus package you’ll receive:

  • Targeting pixels professionally installed on your website
  • Remarketing campaigns to keep customers coming back
  • Monthly consultations to keep improving results

BOOK A CONSULTATION

About Business Warrior
Business Warrior is the source for small businesses in America to enhance their brand and boost marketing results. The Business Warrior software takes a holistic view of a business’s online reputation, listings, website search results and social media. Predictive algorithms are utilized to recommend the most imperative actions needed to drive new customers, positively impact daily operations and improve profitability. For more information, please visit businesswarrior.com.

Investor Relations:
investors@businesswarrior.com
(855) 884-5805

By Rhett Doolittle

Business Warrior Platform Demand Soars, Increases Subscribers by 20% in July and Launches Revenue Generating Marketplace

Business Warrior Platform Demand Soars, Increases Subscribers by 20% in July and Launches Revenue Generating Marketplace

The source for small businesses’ new stock ticker – BZWR

TEMPE, AZ – July 30, 2020 – Business Warrior (OTC: BZWR), the source for small businesses in America to get more customers, announces the launch of their marketplace and receives FINRA’s approval of their new stock ticker, BZWR. The company’s results continue to improve as demand increases for their solution with July on pace to have a 20% increase in new subscribers.

In addition to the soaring demand, the marketplace is a big step in Business Warrior’s strategy to convert free subscribers into monthly recurring revenues. Since going public through a reverse merger in early February, the executive team continues to fulfill the business plan objectives, reducing debt, generating revenue, and changing the stock ticker.

Proving Demand
Business Warrior is a Software as a Service (SaaS) built for small businesses with a freemium model to maximize engagement and keep acquisition costs at optimal rates. The demand for their solution has been rising consistently while their Average Cost Per lead has decreased each month for the last seven months in a row. July’s subscriber growth is on pace to increase by 20% over June’s results.

“The demand for our solutions have been much higher than we expected and engagement has been steadily increasing each month, which proves that the problem we’re solving is important to small businesses,” said Rhett Doolittle, CEO & Chairman of Business Warrior Corporation.

Business Warrior’s Marketplace
On July 15th, Business Warrior launched their marketplace, which offers a suite of new solutions to their free subscribers. Each new solution is tied to a problem identified in the subscriber’s business. The software automates the process of identifying problems in a business that would usually require a salesperson with a high level of technical expertise to consult on every new account. This enables Business Warrior to scale their solutions with better accuracy, at a much faster pace and lower costs than their competition, without sacrificing margins.

Marketplace services
The marketplace solution solves the main difficulty that small businesses owners face: getting more customers. The base software and marketplace solutions collect thousands of data points about each business, automate as much as possible, and layer in human touch wherever needed. Here are the four main categories the marketplace solutions focus on:

  • Marketing – creation of marketing campaigns on behalf of each small business on Google, Facebook and Instagram
  • Website/SEO – improvements made on small business’s website like homepage user experience, page speed and monthly search engine optimization (SEO) to improve search rankings.
  • Reputation – delivers daily alerts of their customer reviews from Google, Facebook and Yelp. Subscribers also receive best-in-class review templates to help take the guesswork out of how to respond to reviews.
  • Listings – improve accuracy and refresh online listings with over 150,000 providers including Google, Bing, Yahoo, Yelp, Facebook and Foursquare.

Business Warrior subscribers can also purchase a bundled package to get all four services at a heavy discount.

Increasing Revenue
The most important piece to a freemium SaaS model is the company’s ability to acquire and retain new subscribers at a low cost. The company’s acquisition per new subscriber has been decreasing each month and their attrition has been almost zero. Now that they have a solid base of subscribers and they’re acquiring new ones at the rate that fits their model, they are focused on increasing their monthly recurring revenue.

“Our revenues have primarily been coming from legacy revenue prior to our merger, which have been attritting until now. The plan is that our revenue will be increasing each month from here on out, which is coming directly from the marketplace,” Doolittle explained.

BZWR – The Stock for Small Businesses
On July 22nd, the company announced on social media that their new stock ticker was approved by federal authorities. They began transitioning all materials and online publications to BZWR immediately and continue to complete this process. This enhances their brand on a national level and positions them for success in the public markets moving forward.

Since going public, the company has been consistently performing. The number of new subscribers has increased each month and the rate at which they’re acquiring subscribers is climbing as well. They launched their marketplace on time and the company is reporting early indications that revenues will be increasing from August forward.

Rhett Doolittle summarizes the company’s performance by saying “Our results across the board from our marketing, new subscribers, sales, customer retention and software development have been performing on target or ahead of schedule. I couldn’t be more excited about where we are now and the trajectory we’re on.”

About Business Warrior
Business Warrior is the source for small businesses in America to enhance their brand and boost marketing results. The Business Warrior software takes a holistic view of a business’s online reputation, listings, website search results and social media. Predictive algorithms are utilized to recommend the most imperative actions needed to drive new customers, positively impact daily operations and improve profitability. For more information, please visit businesswarrior.com.

Investor Relations:
investors@businesswarrior.com
(855) 884-5805

By Rhett Doolittle

Business Warrior and Chatmeter Reach Deal to Boost Small Business Growth

Business Warrior and Chatmeter Reach Deal to Boost Small Business Growth

The Source for Small Businesses Outperforms New Subscriber Expectations

TEMPE, AZ – July 7, 2020 – Kading Companies dba Business Warrior (OTC: BZWR), the source for small businesses in America to enhance their brand and boost marketing results, announces a partnership with Chatmeter, LLC a local brand management platform which provides local SEO and reputation management software to multi-location brands and agencies. The partnership gives Business Warrior’s subscribers the ability to make decisions in real-time about their reputation, website, listings and marketing. This adds greater value to Business Warrior’s marketplace service which they announced on their June 23rd webcast.

During their first public call, Business Warrior highlighted several growth areas of the business. Rhett Doolittle, CEO of Business Warrior, mentioned that they exceeded expectations for new subscriber growth in May and they were on pace to reach 264 new subscribers in June. The actual number of new subscribers in June turned out to be 304, outpacing Doolittle’s expectation by 15%.

“The Business Warrior software gives small businesses a huge leap forward when competing against corporations and big box stores. The new tools we’re developing with Chatmeter gives small businesses incredibly improved marketing results at a low cost, which is exactly what they need right now.” says Jonathan Brooks, President of Business Warrior.

The agreement enables Business Warrior to continue to improve their customer experience, develop additional solutions to increase revenue, and decrease costs. With the technology being provided by Chatmeter, Business Warrior now has:

  • Improved new customer registration speeds from 4 minutes to 30 seconds
  • Added reliability of Business Warrior’s infrastructure
  • Supports new products in development with higher revenue per subscriber
  • Improves Business Warrior’s Cost of Goods Sold by as much as 20% on one product

“Chatmeter is excited to partner with Business Warrior to provide small businesses access to enterprise-level reputation management software. In the age of the customer, it’s more important than ever that all businesses have quick and actionable insights into the customer experience. In a time when there are many unknowns, Business Warrior is giving local businesses the tools they need to make confident business decisions every step of the way.” – Collin Holmes, Founder and CEO of Chatmeter

The combined data and technology enables advanced features within the Business Warrior marketplace, which is launching on July 15, 2020. The marketplace solutions will be priced between $99 and $449 per month on a recurring basis. The solutions will help small businesses enhance their reputation, acquire more customers, improve their website and boost revenues.

About Business Warrior
Business Warrior is the source for small businesses in America to enhance their brand and boost marketing results. The Business Warrior software takes a holistic view of a business’s online reputation, listings, website search results and social media. Predictive algorithms are utilized to recommend the most imperative actions needed to drive new customers, positively impact daily operations and improve profitability. For more information, please visit businesswarrior.com.

Investor Relations:
investors@businesswarrior.com
(855) 884-5805

About Chatmeter

Consumers have high expectations for brands to deliver accurate information with convenience. Chatmeter (www.chatmeter.com) gives multi-location brands the tools to manage the online to offline customer journey by focusing on improving online reputation, business listings and local SEO rankings.

Established in 2009, Chatmeter now analyzes billions of customer reviews, social media mentions and sentiments from hundreds of sources to help businesses keep a pulse on all of their locations. Fortune 5000 companies rely on Chatmeter’s expertise in multi-location brand management to make confident business decisions that provide a competitive advantage at every location. From search rankings to business listings, store pages, and more, Chatmeter is the trusted solution for driving traffic and revenue to local businesses in over 40 industries including retail, healthcare, financial services, real estate, food services, and automotive.

Chatmeter is the recipient of top accolades including the Inc. 5000, Entrepreneur 360 and Street Fight Local Visionary Awards, as well as local San Diego recognition as a Top Workplace by the Union-Tribune.

Contact:
Alex Ross
Content Marketing Manager
aross@chatmeter.com

By Rhett Doolittle

50 Million Shares Returned to Business Warrior Common Stock Treasury

50 Million Shares Returned to Business Warrior Common Stock Treasury

The Source for Small Businesses Continues Historic Subscriber Growth

TEMPE, AZ – June 25, 2020 – Kading Companies dba Business Warrior (OTC: BZWR), the source for small businesses in America to enhance their brand and boost marketing results, announces that 50M shares of issued common stock will be returned to the company’s treasury from the previous Chairman. This brings the issued common stock to 281M down from 331M shares to the benefit of existing shareholders.

This announcement comes on the heals of the company’s first public call for current and potential shareholders. Current Chairman and CEO, Rhett Doolittle, hosted the call and highlighted several areas the company’s results are on-track or outperforming expectations. Business Warrior’s primary product is a software solution for small businesses to improve marketing results and increase profits. Doolittle shared that subscriber growth is increasing each month consistently, their marketing results are outperforming expectations, and they announced a major new product release for July 15th.

Consistent Increase in Rate of Acquiring New Subscribers
The company announced that subscriber growth beat expectations and continues to do so month over month. As COVID hit the United States, Doolittle shared the strategy the company took to support businesses by leveraging their software, which helped them adapt to the changing environment. Business Warrior was able to increase new subscribers immensely, solve problems for small businesses, and expand their marketing reach.

In the last six months, the company has had a 225% increase in their rate of acquiring new subscribers, and they’re on pace for a record month in June. As of June 23rd, they’ve already surpassed May’s results with seven more days left in the month.

“The explosive growth rate of subscribers is what all major SAAS companies strive for and our team is feeling great about the stand we took for small businesses when COVID hit the nation,” explains Jonathan Brooks, President of Business Warrior.

Marketing Results Outperform Expectations
During the call, the company announced that their marketing results have massively improved resulting in a cost per acquisition of $22 per new subscriber. This is a decrease from $75 per new subscriber in December. So, despite COVID’s horrific effect it’s had on the economy, the Business Warrior team has been able to market to small businesses successfully.

With the improved cost per acquisition, the company is scaling their marketing efforts by tripling the number of advertising campaigns in July, and offering more resources to small businesses. This is a part of their long-term strategy to be the source of peak performance and marketing for small businesses.

“Being trusted as the source for small businesses is beyond just helping small businesses with marketing. It’s using our platform to recognize the most current problems facing small businesses and then creating solutions to solve those problems,” said Brooks.

Launch of Four New Products July 15th
The company provided an early peak at their marketplace, which is being launched on July 15th with four new solutions for their subscribers. The solutions will be priced between $99 and $399 per month on a recurring basis. These products were developed based on the demand from their current customer base and solving the problems that the Business Warrior software found with their customers.

This is the largest product release the company has had since they launched the platform last year and it’s the key to the company getting cash-flow positive next year. Doolittle explained on the call that based on current performance and the strategy going forward they are planning on being cash-flow positive by mid 2021.

Watch the Q1 2020 shareholder call – here

About Business Warrior
Business Warrior is the source for small businesses in America to enhance their brand and boost marketing results. The Business Warrior software takes a holistic view of a business’s online reputation, listings, website search results and social media. Predictive algorithms are utilized to recommend the most imperative actions needed to drive new customers, positively impact daily operations and improve profitability. For more information, please visit businesswarrior.com.

Investor Relations:
investors@businesswarrior.com
(855) 884-5805

By Rhett Doolittle

Remarketing is the #1 untapped tool for small businesses

Remarketing is the #1 tool for small businesses

Remarketing is the #1 untapped tool for small businesses. It simplifies the process of converting “window shoppers” into paying loyal customers. Business owners don’t want to waste money on advertising if it’s not going to turn into new customers. By using remarketing, businesses are able to turn visitors to a website, social media accounts, and past advertising clicks into paying customers. People are online and on their phones more than ever before. It’s essential to be on top of your potential customer’s minds. Large corporations have been using remarketing successfully for years and now it’s available to small businesses at a fraction of the cost of the other advertising mediums.

Why remarketing is important to local businesses

The most difficult part about acquiring a new customer is getting their attention. However, that’s only half the battle. The other half is converting them into a paying customer. Remarketing puts a business brand in front of all the people who have interacted with them in the past; consistently reminding them why they should be a customer. This keeps the keeps the business at the top of the consumers mind and present when the consumer is ready to make a purchase.

Before we discuss how remarketing works, let’s share some numbers that support this advertising technology according to a 2020 report.

  • 78% of your potential customers believe that a personalized advertisement increases their purchase intent.
  • 25% of customers are appreciative of ads from companies they’ve previously purchased from
  • 77% of consumers don’t buy from you immediately so remarketing reengages them

How business owners use remarketing to get customers

Have you gone to nike.com to look for some shoes and then an advertisement started appearing on your Facebook page, and almost everywhere you go online? It’s like Nike was following you everywhere reminding you that you want to buy the shoes. Remarketing works by following consumers around the web with related offers. When a person visits a website or social media they can be tagged using technology called “pixels.”

To remarket to these visitors, the pixel is placed on the page that the user visits, which triggers ads to follow that customer around. When you see ads of those Nike shoes on the sidebars or top banners of other sites, you are seeing remarketing. With the simplicity of Business Warrior, business owners can leverage remarketing to get more customers without breaking their marketing budget.

How Remarketing Works

Learn how to remarket with our free webinar

70% of business owners don’t have remarketing setup properly

Business Warrior shows businesses if they have the 5 remarketing tools set up correctly. 

  1. Facebook Pixel: Remarket on Facebook and Instagram
  2. Google Ads tags: Remarket on Google to past visitors to your website or app
  3. Conversion tracking so you know what action was taken specifically after a customer sees your advertisement
  4. Google Analytics: Know where your traffic is coming from and how many people you could be remarketing to
  5. Google tag manager: Organize and manage all your website tags to increase effectiveness

We looked into hundreds of business’s websites and social media accounts and found some alarming data. Business Warrior identified that 70% of business owners don’t have all the components set up. As a result, small businesses are missing a big opportunity with their marketing and their ability to get more new customers.

 

Business Warrior tells you if your remarketing is setup

Learn how to set up remarketing

We’re excited for small businesses to start opening all over the United States again. The time for businesses to start preparing to fully open is now. Whether a business was fully closed or partially open now, it doesn’t matter. Whether they’re days away from opening, weeks or a month, there’s things businesses can do now to set themselves up for success. We are here to help and are offering this FREE Webinar on how to remarket. In the Webinar, we share more about reopening tactics listed below, which remarketing plays an integral part of businesses being successful coming out of quarantine.

  1. Ensure your listings and social media sites are accurate:

    • Accurate information including dine-in, delivery, takeaway and cleaning procedures
    • Phone number, website
    • Hours of operation
    • Your menu
  2. Leverage your reputation and loyal customers.

    • Most importantly, engage your top customers through Facebook, Yelp, and Google. Message every person that has left you a four and five-star review and get them to come back soon. For example, go on Yelp and respond to each of your five-star reviewers in the platform. Even if you’ve already responded to them, send them a message and let them know you’d love to see them again soon. Recommend other services that you offer that they might enjoy. Above all, engage with your best customers first and get them coming back as often as possible.
  3. Remember to remarket

    • Most importantly, engage your top customers through Facebook, Yelp, and Google. Message every person that has left you a four and five-star review and get them to come back soon. For example, go on Yelp and respond to each of your five-star reviewers in the platform. Even if you’ve already responded to them, send them a message and let them know you’d love to see them again soon. Recommend other services that you offer that they might enjoy. Above all, engage with your best customers first and get them coming back as often as possible.

If you aren’t taking advantage of remarketing and retargeting, then consider a shift. As you reopen, it’s time to reconnect with past customers, and engage with potential customers will pay dividends. Another useful tip that we take advantage of ourselves, is to make a post on Google My Business, and social media platforms with the intent to connect and communicate with customers. We have a new webinar that will walk you through the basics of remarketing, and how to get the most out of this reopening process. Learn more about remarketing here.

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About Business Warrior

Business Warrior is the source for small businesses in America to enhance their brand and boost marketing results. The Business Warrior software takes a view of a business’s online reputation, listings, website search results and social media. Predictive algorithms are utilized to recommend the most imperative actions needed to drive new customers, positively impact daily operations and improve profitability. For more information, please visit businesswarrior.com.

Investor Relations:
investors@businesswarrior.com
(855) 884-5805

By Rhett Doolittle

7 Steps to Reopen Your Business

7 Steps to Reopen Your Business

TEMPE, AZ – June 15, 2020 –Are you a business owner or employed by a small business planning to reopen soon? Perhaps you’re already open, but unsure how to be successful in the new post-quarantine world.

With all of the new challenges you’re facing as a business, adhering to the new rules of operating can be daunting. Marketing to customers and ensuring they feel safe to return to your business is a new factor in reopening. We found that over 90% of businesses had major issues preventing them from bringing customers back successfully. Don’t worry there’s more than just hope…

Our client who owns The Stove in Las Vegas shared his triumph…during COVID and now post-quarantine, they’ve exemplified an inspiring entrepreneurial creativity. The Stove had record breaking success before COVID, then had to close, but was allowed to reopen during COVID with a new adjusted business model. Now, they’re re-launching the restaurant in a bigger way than ever before…..more on that business’s story below.

 

Now more than ever, consumers are leveraging all forms of technology to make purchasing decisions.

The truth is, we have all been waiting to get out of the house, and your customers are ready for you to reopen! It’s not only your responsibility but an opportunity to get your customers back and have them bring their friends. Ensuring accuracy on listings is only the beginning. Our strategy below shows you how to optimize every aspect of your business online to reopen and build a stronger business than ever before.

 

After helping thousands of businesses reopen, we’ve compiled 7 steps every business should take to be successful in the new post-quarantine business community. 

    1. Update your website – It’s always a good practice to be updating your website regularly, but it’s essential right now (pun intended)
      • Google is searching for sites that are keeping their information updated and they’re ranking those businesses higher in search results.
      • Customers are looking for businesses with clear up-to-date information, which makes them more comfortable to come back.
      • Hours of operation, product/service updates, phone number, etc.
    2. Ensure your listings are accurate – Make sure all your local listings and social media sites are updated with accurate information and keeping your customers updated
      • Accurate information including dine-in, delivery, takeaway and cleaning procedures
      • Phone number, website
      • Hours of operation
      • Your menu
    3. Leverage your reputation and loyal customers – Engage your customers through Facebook, Yelp, and Google and message every person that has left you a four and five star review. Let them know you appreciate their review and appreciate their business even more. Tell them that you can’t wait to see them again and send them direct messages on when you’re open for business again. These are your most loyal customers because they’ll tell their friends about you, so do everything you can to bring them back as quickly as possible. Consider giving them a coupon to motivate them to come back immediately.
    4. Remarketing If you aren’t taking advantage of remarketing, then you’re missing out on a low-cost way to reconnect to all of your past visitors. Remarketing keeps your business at the top of mind of your past customers and social media/website visitors. When they’re ready to buy services like yours again then you’ll be the first one to think of. Setting up these campaigns is simple and the cost is super low compared to Google Pay-Per-Click or social media ads. We can definitely help in this area, so sign up for a free account and book an appointment with us.
    5. Get the word out – It’s time to be as aggressive as possible to get the word out that you’re open, excited and providing a safe place for your customers. Tell your friends and family via phone calls, text messages and email. Ask your employees to do the same. The more personal you can connect with your customers the better. Post updates on every social media site, ask for new reviews to show recent 5-star reviews with recent dates, and consider spending some advertising dollars to help spread the word. Now is the time to be excited and let everybody know that YOU’RE BACK in a better way than before.
    6. Make sure your customers get a good experience from the beginning- We found that 70% of users will bounce off a website and go to the next search result if the site takes more than 3 seconds to load. Page speed is the first thing that affects your customer’s experience. If it’s slow then you’re at risk of losing a potential new customer and Google will rank you lower than your competitors with faster sites. This is a quick and easy fix, but the first thing to do is measure the speed for desktop and mobile users. We give a free score for both on our software, so get a free score here.
    7. Free help – While businesses are struggling getting revenues back to normal it’s essential to take advantage of all the free resources available. Our Business Warrior software is free to all small business owners right now. We are committed to helping our community rebuild and helping our local and national subscribers put themselves in the best position possible. Our software will show you how your business scores in all the areas essential to get your customers back and reopen with success.

This is an exciting time and the businesses that reopen successfully will capture market share and have an opportunity to build a stronger business than they had before COVID. The Stove, the restaurant in Las Vegas aforementioned, reopened perfectly. When reopening after the COVID closure, they turned their restaurant into a local marketplace and reopened in a new format quickly. They made fresh produce and other products available to the local community in a safe manner when everybody was in a panic. They were able to keep their doors open and continue paying their employees. They stayed connected with their customers as outlined in the 7 steps above, and because they were able to help the community, they actually increased their customer base during COVID. They followed the blueprint perfectly and they’re set up for more success in the future than they’ve ever had.

Reopening your business is a joyful occasion not only for yourself and your staff, but most importantly your customers! This is your opportunity to reconnect with them, bring them back and then give them the best experience possible. This will assure that they keep coming back and they tell their friends about you.

If you need help with your plans to reopen, book a demo to chat with us.

We’d love to help enroll your clients back into the vision that makes your business so essential!

About Business Warrior
Business Warrior is the source for small businesses in America to enhance their brand and boost marketing results. The Business Warrior software takes a holistic view of a business’s online reputation, listings, website search results and social media. Predictive algorithms are utilized to recommend the most imperative actions needed to drive new customers, positively impact daily operations and improve profitability. For more information, please visit businesswarrior.com.

Investor Relations:
investors@businesswarrior.com
(855) 884-5805

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