Business Warrior | About Us

Our History

During our journey, we became obsessed with lending profitability, and saw that this was a common thread for all lenders. We quickly realized that we could share our expertise to other lenders, so in 2022 we acquired our lending platform provider and built PayPlan, the next-generation lending platform built for profitability.
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Business Warrior started out as a marketing software company helping small businesses develop growth strategies. We realized those businesses needed funding for the strategies to be effective, so we developed an SMB lending program using a 3rd party technology platform.

Our Mission

Our mission is simple - to maximize profits for lenders. We are passionately committed to evolving our platform's innovation so that lenders can be lenders, not software developers.

We believe that intuitive design, efficiency, transparency, and automation will power the future of the lending landscape. Through these pillars, we aim to deliver lending solutions, foster trust and form enduring partnerships.

Our experts continuously hones their craft to guide our clients with seasoned advice and strategic insights. As we propel forward, we remain steadfast in our mission to revolutionize the lending industry, drive profitability and growth, and set new standards of service delivery excellence.

Our Values

Innovation

We believe in continuously pushing the boundaries of what's possible in lending technology. Our commitment to developing state-of-the-art solutions reflects our dedication to innovation and growth.

Partnership

We value the trust our clients place in us and we strive to cultivate enduring relationships. We see our clients not just as customers, but as partners in our journey towards revolutionizing the lending industry.

Excellence

We uphold the highest standards, from our platform's intuitiveness to our team's expertise. We are relentless in our pursuit of excellence, believing it is the key to maximizing profitability and delivering exceptional service.

Founders

Rhett Doolittle

CEO

Rhett brings a passion for business and experience founding two previous startups that both reached Inc 500’s fastest growing companies in the US.

Jonathan Brooks

President

Jonathan leads operations and program development. He strategically guides overall execution and ensures cohesion between internal business units.

Jeremy Keehn

CMO

Jeremy heads up marketing for Business Warrior. He is responsible for product value proposition, acquisition channels and communications.

Rhett Doolittle

CEO

Rhett brings a passion for business and experience founding two previous startups that both reached Inc 500’s fastest growing companies in the US.

Jonathan Brooks

President

Jonathan leads operations and program development. He strategically guides overall execution and ensures cohesion between internal business units.

Jeremy Keehn

CTO

Jeremy heads up marketing for Business Warrior. He is responsible for acquisition channels and ensures internal business units are aligned with product value proposition.

Our Culture

We're game-changers, forever pushing the envelope, always hungry for the next big thing in lending tech. We don’t just talk about integrity - we live and breathe it. Authenticity is our currency, and we've got it in spades. We believe in straight talk, no BS, and always keeping it 100 with our clients. Excellence? It’s not just some fancy word we throw around. It's our bread and butter, it's what gets us up in the morning. We're obsessed with learning, leveling up, and making sure we're the best in the game. Our team? It’s more like a family. We thrive on collaboration, diversity, and fresh ideas. We’re all about the grind, the passion, and the dream. We're here to flip the script on lending and deliver massive wins for our clients.

Our History

Our Mission

Our Values

Innovation

Partnership

Excellence

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Founders

Facts About Us

Our Culture